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Happily ever after

Agency Network: 
Published/Aired: 
June 2013
ITAKA Print Ad -  Happily ever after

Description

Print advertisement created by ASAP, Poland for ITAKA, within the category: Public Interest, NGO.

Caption

Sometimes it is easier to draw something than to name your emotions. Learn more about child depression, enter www.stopdepresji.pl Help your child to find themselves before they get lost.

Advertising Agency: AS AP, Warsaw, Poland
Art Directors: Ania Pisarska, Tobiasz Cechowicz
Copywriters: Asia Leszczyńska, Adam Sierociński
Illustrator: Antoni Serkowski
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certaintly's picture

huh?
this is really confusing

certaintly
Activity Score 3994
certaintly's picture

and?

the ad is still confusing

certaintly
Activity Score 3994
monoliz's picture

i guess the problem is that emotions can't be expressed or even drawn, that's why those negative emotions are shown as sort of "good picture denial" . don''t know. ambiguity is not what you need in any kind of ad.

monoliz
Activity Score 1304
miko1aj's picture

If You make and ad to show it to the world – first assure that execution is great – because not properly crafted ideas – event those the best – do not work.
I agree – this message is not very clear. And in advertisement confusion = indifference.

miko1aj
Activity Score 3086
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