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Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by BBDO, Israel for Israel National Parks, within the category: Recreation, Leisure.

Caption

They won't come to you.
Come camp under the open sky at Israel's national parks.

Advertising Agency: Gitam BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Yuval Davidov
Art director / Illustrator: Gal Shkedi
Copywriter: Kobi Cohen
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jackmancer2017's picture

Heh what a lovable approach ;-)

jackmancer2017
Guest's picture

cuuuuuuuute

Guest
Guest's picture

kobi, u r the man!

Guest
lalith.rajeev's picture

nice one

lalith.rajeev
Activity Score 116
Art Director at bahrain
Guest's picture

ok ok, lovable approach, cute illustration, i agree
but
i don't like the animals' eyes : a little bit dark, frightening.
and, especially, why did they put the sentences at this place ????
Just put it at the bottom, next to the logo, this would be lighter..
Same mistake in the three ads.
(sorry for my bad english)

Guest
capywriter's picture

I like the idea, but the whole execution kinda disappoints me. I don't really like the illustration style (which is personal). But why 3 times animals at a bus stop??? There are so many possibilities. Put them in a taxi, at the check-in at the airport (birds for example)...

capywriter
Activity Score 5512
Copywriter at Freelance
dreadboy's picture

Probably because bus is the least expensive means of transportation.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture

Beautiful illustration and overall advertisement. Good job :)

Guest
dreadboy's picture

Liking the illustration style, and the concept of the three ads. Disliking agglomerating the top of the frame in this one.The subtitle would have worked much better for me if put at the bottom.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

capywriter's picture

Because animals can't afford a taxi, but they probably have just enough money to take a bus...?

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

lol. Don't bother arguing with idiots.

Guest
jackal hunts's picture

Love the concept and execution:)

jackal hunts
Activity Score 325
Copywriter at India
atb2005's picture

More great work from Israel. I agree with dreadboy. The tagline should have been placed at the bottom. That cavil aside, the illustrations are wonderful, and it doesn't bother me that they have not used any other means of transportations.

atb2005
Activity Score 13557
Meshrum's picture

Sweet.

Meshrum
Activity Score 281
Copywriter
Adaddicted's picture

its a nice campaign. I do not think anyone would fetch up a similar link!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

funky_frogii's picture

very nice......

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

wt a copy

Guest
dollypoppin's picture

Aw. Cute birds, especially that owl. Niiice!

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

alexander_bickov's picture

Nice illustration

alexander_bickov
Activity Score 3279
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