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Agency Network: 
Published/Aired: 
November 2012

Description

Print advertisement created by Y&R, Israel for Israel Ministry of Public Security, within the category: Public Interest, NGO.

Advertising Agency: Y&R, Tel Aviv, Israel
Chief Creative Officer: Benni Bronski
Creative Director: Dror Nachumi
Art Director: Shay Israel
Copywriter: Oz Frenkel
Retoucher: Boaz Rosemberg
Photographer: Menachem Reiss
Assistant Photographers: Yulia Markman, Doron Oved
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pierrelastname's picture

and?.... idea?

pierrelastname
Activity Score 2869
Copywriter
masivo112's picture

Bad idea, bad photo, bad photoshop

masivo112
Activity Score 59
Copywriter
certaintly's picture

i like the visual resolution, but the lines are indeed horrible.

am i to believe that violence is so bad that you will get murdered for politely asking someone to keep it down?

certaintly
Activity Score 3994
Kerninglife's picture

I took it as people are so rude that they annoy even the dead. Very misconstrued.

Kerninglife
Activity Score 162
Graphic Designer
bmclaughlin's picture

If my art director should me this I'd think he was joking.

bmclaughlin
Activity Score 137
punk's picture

I think it is a joke. There is no way a team of people could do something soo bad...

punk
Activity Score 182

Done!

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