Homo Phobe

Agency Network: 
December 2009

Print advertisment created by BBDO, Israel for Israel Gay Youth Organization, within the category: Public Interest, NGO.

Homo Habilis > Homo Erectus > Homo Neathertal > Homo Sapiens > Homo Phobe
It's time to evolve.

Advertising Agency: Gitam BBDO, Israel
Chief Creative Officer: Guy Bar
Creative Directors: Igal Hazan
Art Director: Yuval Davidov
Copywriters: Ronen Levin, Orel Bitan
Account team: Dror Tankus, Yael Meltzer, Revital Saat

Comments (16)

Log in or register to post comments

Highest Rated

elnietodeNicho's picture
Activity Score 361

So.. Basically, what you are saying is that I should turn into an Homophobe?

elnietodeNicho's picture
Activity Score 361

So.. Basically, what you are saying is that I should turn into an Homophobe?

djinnn's picture
Activity Score 39


raghavendra's picture
Activity Score 232

no. exactly the opposite of it. read the's time to evolve

maxchionh's picture
Activity Score 255

as it clearly illustrates in the poster. evolution takes time. give me about a 100,000 years adjustment time.
that being said, gays of our time have to live with "homophobians" for the rest of their lives.

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

I like it.

Simple message, well put.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Well, is it not saying that homophoby is an evolution?

dlue's picture
Activity Score 342

so your saying we've evolved into homo phobes? shouldn't it be the future at the end with "homo tolerant" or some jazz like that, and the execution? is it supposed to be a timeline graph unearthed from some ancient time when photoshop had just emerged?


matorah's picture
Activity Score 6

They didn´t think it through... It is but a clear invitation to evolve towards a most advanced stage: the homo phobe.

No clarity here. They are selling the exact opposite thing they wanted to.

silvi's picture
Activity Score 4172

Not creative insight at all.

paumarques's picture
Activity Score 1312

senzill no sempre significa bo.

Pau Marquès
(+34) 670 36 79 83

michdec's picture
Activity Score 440

I agree with Dzsoi - I have no idea how they got the idea that homophobia started last year. On top of that I don't think the idea of "evolving" could possibly alter the mindset of a homophobe.

orelbit's picture
Activity Score 58

The ad is a response to a murder of 2 people at the gay youth center in Tel Aviv in August 2009.

atb2005's picture
Activity Score 13557

Thanks for sharing. I wish this was the fist post on here.

sold's picture
Activity Score 3305

no, not all human kind become homophobe as all become homo sapiens.
no, homophobe cant be considerer an evolution as they put here.
no, homophobe dont appear in 2009, acctually, exist since thousands years ago.
and no, the world cant be gay, because if become, human kind will disappear.

bad taste, bad joke, bad pun (is that the word?, hope so)

very bad ad.

annk328's picture
Activity Score 92

Terrible. It doesn't even make sense. Neanderthals are not homo neanderthal. They are a different species from humans - hence, not 'homo'

nassimh's picture
Activity Score 20

hahaahahahaha i guess you need to employ people at your agency who is not "homo" just for the sake of making other ideas in the future...

shitty ad