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Agency Network: 
Published/Aired: 
November 2010
Israel Aids Task Force Print Ad -  Clothing

Description

Print advertisement created by Y&R, Israel for Israel Aids Task Force, within the category: Public Interest, NGO.

Caption

Unprotected sex leaves you with a doubt.

Advertising ‏Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Officer: Gideon Amichay

Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
‏Art Director: Shirley Eva Bahar
‏Copywriter: Orit Bar-Niv
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Shiran Chen
‏Account Manager: Inbal Stern
‏Photographer: Gil Lavi
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Guest's picture

A very nice creative, but it took time to get what it contains.

Guest
Guest's picture

i didn't get it

Guest
elyoshiro's picture

first idea

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Guest's picture

With all due respect to the creative team (I know this is not an easy brief), but the visual "See the clever integration/play on HIV" lacks any hope or even fear for HIV.
Please see the "Topsy Foundations, Anti-retro viral ad" http://www.youtube.com/watch?v=v6zCNdEfm5w to see a fresh perspective on HIV.
Just thought I'd give my two cents

Guest
royschellekens's picture

At least you got two pencils in return for your two cents! :-P

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

jackmancer2017's picture

Well the cloths make characters but it's not in a huge relevancy.

jackmancer2017
Guest's picture

come on ... this needs way too much explanation. "leaves you with a doubt" is a good claim to start with. but the execution lacks idea.

Guest
thedesignaddict's picture

Seriously? The clothes spelling HIV is the big idea? Whiff.

thedesignaddict
Activity Score 5403
Art Director at Freelance
CuriousPencil's picture

If the message was the clothes and HIV, I think this guy's going to doubt he can read upside-down when he gets out of bed. And a better tag would be "...can leave you with a lot more than doubt."

CuriousPencil
Activity Score 4225
Copywriter
Cheerriiee's picture

that would had been great!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

hangover????

Guest
velle's picture

the anonymous HIV test thing is good - although it can be very difficult to get to doing, still
trust me, the thought that youve had unprotected sex just once stays with you, and the possibility you may have HIV freaks the living sh!t out of you unlike anything else, but it needs to be done - so you need all the gentle prodding in that direction you can get

velle
Activity Score 1550
Copywriter
velle's picture

that's me being chatty, according to my workmates >.<

velle
Activity Score 1550
Copywriter
Guest's picture

I think the idea is: things that stays after sex, like the clothes from lest night

Guest
Guest's picture

this ad leaves me with more than a doubt :)

Guest
thedesignaddict's picture

How can this post have 6 stars when virtually every comment is negative?

thedesignaddict
Activity Score 5403
Art Director at Freelance
CuriousPencil's picture

Because the creative team's been here to have a look and got scared of the realisation they didn't do a good job and anonymously gave themselves 10 to compensate?

CuriousPencil
Activity Score 4225
Copywriter
Cheerriiee's picture

he doesnt seem to be very concerned at all.

Cheerriiee
Activity Score 952
Graphic Designer
velle's picture

wait till he wakes up :)

velle
Activity Score 1550
Copywriter
Cheerriiee's picture

Good point :P!

Cheerriiee
Activity Score 952
Graphic Designer
SoCH_TO's picture

Superb Work !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Guest's picture

Wow, spelling out HIV with clothing. Did it take you all day to come up with that one?

Guest
Guest's picture

the model looks like already have ....you know what

Guest
Guest's picture

they dont look infected but you do

Guest
piratasolar's picture

no me llega.

piratasolar
Activity Score 149
Creative Director at Técnico Superior en Propaganda y Publicidad / Licenciado en Comunicación Social
manumartin5's picture

Communication lacks evidence..

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
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