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Island

Published/Aired: 
November 2007
 Island

Description

Caption

There are many ways to see a cancer. The best one is by looking at its cure.
Help Hospital de Barretos to win its fight against cancer.

Advertising Agency: MatosGrey/G2, Sao Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director / Illustrator: Guto Kono
Copywriter: Fábio Lečo
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Zemane's picture

No good.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

Charlie Pratt's picture

I like these a lot. Very hopeful.
_

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
benjaminbrown's picture

Weird, I know it's for a good cause, but I don't get and thusly I don't like it.

'There are many ways to see a cancer. The best one is by looking at its cure.' What does that mean, I suppose there are many different cancers, but how is the best one looking at the cure? And what does the picture mean?

Is it lost in translation?

benjaminbrown
Activity Score 439
Creative Director
Calibarak's picture

Translation - only dog fleas will get cancer cells.

Calibarak
Activity Score 302
Ubiera's picture

Tiempo BBDO hizo algo similar con alka seltzer.

Ubiera
Activity Score 20
Graphic Designer
k-rocka's picture

Copy is lost in translation. The art-work is ambiguous.

k-rocka
Activity Score 426
Graphic Designer
lsadunb's picture

Boooring!

lsadunb
Activity Score 571
Copywriter
STONLEY's picture

looks good!!!! Congrats!!!

STONLEY
Activity Score 60
DDB
lauke's picture

Very Nice. good thinking. excellent execution.

lauke
Activity Score 112
Art Director
Herbert's picture

Nice. Consistent. Good job!

Herbert
Activity Score 31
copywriter
Mr. Phill's picture

Hey Benjamin, the best way to see cancer is looking at its cure!!! Have you missed your english classes?

Really great idea!!!! Very well done.

Mr. Phill
Activity Score 138
Copywriter
moisescho's picture

same concept as saatchi buenos aires, for germanhospital in argentina.

moisescho
Activity Score 178
Art Director
arthritic.servicing.director's picture

Dog fleas multiplying on 8th floor. Fumigate!

arthritic.servi...
Activity Score 134
Singapore
soulviamusic's picture

nicely executed but dont think the same for the copy's placement

soulviamusic
Activity Score 136
benjaminbrown's picture

Hey Mr Phil, why is the best way to look at cancer by looking at it cure? It just isn't, the best way might be to look at the cause of cancer. It makes no sense.

If you've been to sooooo many English classes then please give me and the hundred other people that don't understand these ads a clear description of what the strap line and image means, cause I'm not the only one who skipped English apparently.

benjaminbrown
Activity Score 439
Creative Director
oedipus's picture

very well thought out. good work!

oedipus
Activity Score 36
Nairobi |

Life's short art is long

malaysian tomboy's picture

Fumigate the long line of dog fleas in manulife, now.

malaysian tomboy
Activity Score 86
Taipei
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