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Hammer

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by McCann, Italy for Iside, within the category: Professional Services.

Caption

If we weren't so young our reliability would be legendary. We're newborn, not beginners. Trust us because we;re here to provide the Cooperative Bank with a supportive IT service. Trust us, we insist.

Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale
Art Director: Francesco Basile
Copywriters: Alessandro M. Sciortino
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freakart's picture

Lgen...wait for it...dary!

freakart
Activity Score 534
grapphic design / advertising |

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Creativity!

freakart.lv | Twitter

Guest's picture

Too bossy.

Guest
Blashyrkh's picture

The copy destroys it all.

Blashyrkh
Activity Score 32890
Art Director
mpared's picture

all the banks talk about trust! boring

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Dev Kumar's picture

Why should anyone accept that your reliability would be legendary if you were older? What have you got to show to substantiate your claim and insistance? Sorry mate, but the visual is north pole and the copy is south pole. The Ad obviously is caught in no-man's land. :-(

Dev Kumar
Activity Score 834
Copywriter at Mumbai
AmOgodzzz's picture

It's not very reassuring when the body copy begs the reader to trust the firm. This really chips away at the brand's credibility and you begin to question their competence and confidence in their services.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
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