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hang-the-dj's picture

I'm a little confused. Are we helping children that have been burnt, or preventing them form getting burnt? First time I read it I thought it said Help Burn the Children!!

'The Burn Children' sounds like the name of an emo band.

Pretty clumsy art direction too.

hang-the-dj
Activity Score 1262
Copywriter
farafalida's picture

heyy hang-the-dj u cannot understand this?? it mean both, which is the burn children and try to prevent..i think it preety creative and the massage is there because iron supposely to be very hot but in the child pov all they can see fun and toy!Hint: iron just like made by play-doh or plasticine.

farafalida
Activity Score 34
Copywriter
hang-the-dj's picture

Okay, thanks fara, that really clears it up for me, phew, lucky you came along when you did, was starting to doubt my perceptiveness for a while there...

(Boony, I agree with you wholeheartedly, the award idea is seriously flawed if we have to contend with this)

hang-the-dj
Activity Score 1262
Copywriter
cpaige88's picture

Ha - I thought it said "Help burn the children" too! And yes, the art direction is pretty boring.

cpaige88
Activity Score 170
Webster University
creative420's picture

DONE!!!

creative420
Activity Score 279
Copywriter
farafalida's picture

heyy hang-the-dj u cannot understand this?? it mean both, which is the burn children and try to prevent..i think it preety creative and the massage is there because iron supposely to be very hot but in the child pov all they can see fun and toy!Hint: iron just like made by play-doh or plasticine.

farafalida
Activity Score 34
Copywriter
roman-schwienbacher.com's picture

this one does not work as good as the oven

roman-schwienba...
Activity Score 1021
Photographer
philippertl's picture

Like the idea but not the claim.
Sounds like HELP TO BURN CHILDREN!

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

HV's picture

Is this a follow up series, to the ads done 1-2 years ago?

Or simple rip-off?

HV
Activity Score 212
Art Director
Disco Munky's picture

I like these.

I was burnt by an iron when I was 6. It was very sore. And also left an iron shaped burn on my leg for almost 5 years. Which I thought was cool, and would show off at school, until the teacher asked me to stop pulling my shorts down. true story.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

brandsurgeon's picture

This is lovely. You've got to be a kid to see it like this. Kudos.
(And I don't care what the rest of y'all think)

---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Corona Raymaker's picture

Very good idea and supersweet execution.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

rayokiss's picture

NIce one!!!

rayokiss
Activity Score 18
Creative Director |

More bla, bla,bla coming soon

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