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Tree Story, 2

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

This campaign was

Print advertisement created by BBH, China for iReader, within the category: Electronics, Technology.

Caption

Every book is a tragedy for trees. Read ebooks.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
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toddy_drunkard's picture

Nice.

toddy_drunkard
Activity Score 50
Creative Director
apuorva's picture

i just loved the art.......it is amazinggggggggggggggg
but somewhere i feel there's a great amount of emotional connection with physical books/novels..so it is a very harsh approach for ppl like them..
but nevertheless the execution is simply wow !

apuorva
Activity Score 100
Art Director
apuorva's picture

i just loved the art.......it is amazinggggggggggggggg
but somewhere i feel there's a great amount of emotional connection with physical books/novels..so it is a very harsh approach for ppl like them..
but nevertheless the execution is simply wow !

apuorva
Activity Score 100
Art Director
Fera Groove's picture

You guys should have done it 8 years ago.
http://adsoftheworld.com/media/print/anagram_gun

Fera Groove
Activity Score 205
Art Director
Shawali's picture

I wonder how many Chinese kids it took to build an e-reader and save a tree....

Bullshit claim.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ADHATERLOVER's picture

Nice art direction. That´s all.

ADHATERLOVER
Activity Score 174
Creative Director at VOP
advertising ninja's picture

nice craft, old idea, very weak argument.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
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