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Raver

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

A pillow that has speakers built inside.

Print advertisement created by McCann, Australia for iPillow, within the category: Electronics, Technology.

Caption

Sleep with music

Advertising Agency: McCann, Melbourne, Australia
Creative Directors: Phil Van Bruchem, Nick Weller
Art Directors: Maisen Hall, Giles Watson, Phil Van Bruchem
Copywriters: James Cowie, Nick Weller
Photographer: Chris Von Menge
Retouchers: Alex Pappos, Jon Ryder
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Highest Rated

MicheleVirgilio's picture

I'm agree @zarski, maybe could be done better.

MicheleVirgilio
Activity Score 2617
iambusy's picture

waaat...is she sleeping or not...? or shake ur body get tired n sleep, ? dance in sleep..or listen to music n sleep?

iambusy
Activity Score 2219
Copywriter |

busy.

venom_elite's picture

She's raving in her sleep; waving glow sticks around.

Presumably to dance music.

'Cos thats what the pillow does right... plays music.

I dig the campaign as a whole. Dead simple idea but it works nicely.

venom_elite
Activity Score 772
Art Director
pierrelastname's picture

i think that with such a product, you can create something 10000 times better!

pierrelastname
Activity Score 2869
Copywriter
MicheleVirgilio's picture

I'm agree @zarski, maybe could be done better.

MicheleVirgilio
Activity Score 2617
jackmancer2017's picture

Product is far more interesting than the ad.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
claire.branighan's picture

No

claire.branighan
Activity Score 45
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