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Splash, 1

Campaign
Agency Network: 
Published/Aired: 
September 2007

Description

Print advertisement created by W/Brasil, Brazil for Ipanema, within the category: Fashion.

Advertising Agency: W/Brasil, Brazil
Creative Director: Rui Branquinho
Writer: Rui Branquinho
Art director: Celso Alfieri
Account Department: Sheila Farah, Fernanda Knijnik
Planning Department: Newton Nagumo, Flávia Campos
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doncedesign's picture

Super FX & good copy

doncedesign
Activity Score 6
Graphic Designer at SARGRA |

DONCEDESIGN

Algareto's picture

This one is the best of them three.

Algareto
Activity Score 216
Graphic Designer
Joker's picture

Well...First you make Giselle look like Beyoncé Knowles..than you do a copy that says.."Because The Earth is Blue"
What the F* does this copy have to do with a dress made out of water???? C'mon copywriter go to work...do something that acctually makes some sence in the ad.
Congratualtions to the art director on the dress...It is not your fault that the copy makes no sense.

Joker
Activity Score 85
Art Director
ben's picture

I agree with the first part of your post Joker.
For the copy, i think that he might says : " 80% of the earth is made of water, wear sandals ( better than trucks, or tank)".
I don't think this visual deserve a copy, or more comment...

ben
postman's picture

Makes it difficult to focus on the sandals. But well done, of course.

postman
Activity Score 951
Other
Guest's picture

And AD the AD can be proud of. Good Art. Also very good Post.

Guest
Guest's picture

Somebody knows who is the retoucher of this photo?

Guest
B-Luv's picture

I also wanna know who retouched it.

B-Luv
grenouille's picture

look exactly the same as the Evian water tv campaign

grenouille
Guest's picture

Excelente arte...muy bien trabajado... 9.5!!!!!!

Guest
lord_feiser's picture

the lustful part of my brain says that this is a good ad - thanx to giselle of course. but the logical part of me says that this ad is 'so cheap yet so expensive'. doesnt make any sense. AD is good though.

lord_feiser
Activity Score 18
Copywriter at Copywriter internship |

Lord Feiser
Angel of The Bottomless Pit

washiam's picture

Awesome

washiam
Activity Score 443
Art Director
Guest's picture

Very Nice ad.

love ads visit - www.ad-dig.com/upcoming

Guest
Jagan Mohan Rao's picture

Nice Work Don

Jagan Mohan Rao
Rog's picture

:)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

saidukaringa's picture

As well as the work looks very nice
I am also forgot about the ad.
Branding is very poor.

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

gienel's picture

She will not be The highest paid supermodel if this AD doesn't work

just look at her yummy....

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

Checho's picture

If you read the body text, than you find the sense to have a dress made by water but just with the text "the earth is blue" doesn't make sense at all. It is just a nice art direction. Anyway, great job guys!

Checho
Activity Score 308
elmikel's picture

Great art direction I must say. Though I'm missing the connection between water and sandals...are these sandals made of waterproof materials?

elmikel
Activity Score 1147
Illustrator
wearmysocks's picture

I think elm that the connection may be that the company with to show that they are eco-friendly. If you look on the right hand side it shows all the charities they sponsor.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

elmikel's picture

hmmm...might be...though there's still something...ah, whatever...you're probably right. Thx!

elmikel
Activity Score 1147
Illustrator
wearmysocks's picture

I think elm that the connection may be that the company with to show that they are eco-friendly. If you look on the right hand side it shows all the charities they sponsor.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

ivan's picture
ivan
Creative Director at Ads of the World
ivan's picture
ivan
Creative Director at Ads of the World
W/D's picture

here you can find the text of the ad translated to English:

"Water is the beginning of everything, origin of life, source of health. Only 1% of all water on the planet is fresh water and almost 14% of this water is in Brazil. Gisele Bundchen and Ipanema support the Water Cause through different programs for water conservation and preservation."

W/D
Guest's picture

whoever you are, THANK YOU for the translation!!! I really needed it for an assignment. I'm gonna use it, and cite this site as the source if you don't mind

Guest
Guest commenter's picture

Maybe my english not so well as urs but my opinion - what are u speaking about& About not well paid model? About persents of water on th Earth? ABOUT WHAT???Picture have done ASTONISHING!!!!! TRY create anything looks so great... I can pary that million girls would be like to have picture like this - pretty sure about it, and maybe not ONLY girls...))) . IT IS EXELLENT WORK!!! BRAVO!

Julia from Russia

Guest commenter
sanderson's picture

pra falar a verdade so a cabeca eh da Gisele, o resto nao eh nada dela
foram mais de 500 fotos selecionadas para fazer o vestido de agua
dpois de muitos testes de muitas maneiras de se jogar agua na modelo a melhor foi via balde mesmo
um fotografo americano fez a foto da cabeca da gisele e um brasileiro ficou com a outra parte (balde de agua, modelo etc - parte + trabalhosa)
o processo demorou + - uns 3 meses

(fonte: photoshop conference 2008 - eu estava la e o fotografo tb)

sanderson
sanderson's picture

pra falar a verdade so a cabeca eh da Gisele, o resto nao eh nada dela
foram mais de 500 fotos selecionadas para fazer o vestido de agua
dpois de muitos testes de muitas maneiras de se jogar agua na modelo a melhor foi via balde mesmo
um fotografo americano fez a foto da cabeca da gisele e um brasileiro ficou com a outra parte (balde de agua, modelo etc - parte + trabalhosa)
o processo demorou + - uns 3 meses

(fonte: photoshop conference 2008 - eu estava la e o fotografo tb)

sanderson
sungirl's picture

I recently purchased a pair of ipanema..beautiful i must say.
but trust me...its not at all comfortable. i went for holidays in singapore
and the sandals caused me so many blisters on my feet was aching mad that
i had to get a new pair of sandals. what a waste of money!!!!! pls dont get it unless ur thinking of wasting some cash!!!!

sungirl
Guest's picture

any budy know how to make this images pls tell me AT : premmaac@gmail.com or p2amrit@gmail.com

Guest
finalday's picture

Visit

finalday
Activity Score 15
Graphic Designer
whengee's picture

nice work-

whengee
Activity Score 38
-
Guest's picture

She's gorgeous. The shoes are butt ugly.

Guest
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