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Cut-off

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by Ogilvy, Germany for Intertool, within the category: Industrial, Agriculture.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Art Directors: Philipp Boettcher, Marco Weber
Copywriter: Philipp Boettcher
Photographer: Heinz Wuchner
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pindaro's picture

????

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

Mayday's picture

Tools are finished before the charges (long life).
Like it!

Mayday
Activity Score 106
Copywriter
popdistortion's picture

Actually it is the blade that is long life. Fantastic ad though and great execution. Must have been a lovely client.

popdistortion
Activity Score 1592
puck's picture

these're pretty tight... and they'd make plenty of sense to folks who work with power tools... i mean, pretty often, you buy a jig saw or something and it'll come with a few replacement blades... flipping it's pretty cool...

puck
Activity Score 70
Graphic Designer
Zulu's picture

Awesome.

Simple, simple, simple.

I love this idea.

Zulu
Activity Score 84
Creative Director |

Saving my wit for the comments

Jonathan Silberman's picture

I absolutely love these! Perfect!!!

Jonathan Silberman
GrandChamp's picture

Beautiful art direction.

GrandChamp
Activity Score 97
Art Director
aancool's picture

one of my fav!

aancool
Activity Score 90
LAZ's picture

Simply Awsome!

fine concept, great execution.

Go danish design! :)

/LAZ

LAZ
Guest's picture

it's not from denmark. it's Ogilvy Frankfurt/Germany.
may somebody can change that.

Guest
ivan's picture

Thanks!

ivan
Creative Director at Ads of the World
reena's picture

i din get the ad?? help

reena
Activity Score 26
Other
reena's picture

oh is it tat the blade r tat sharp tat ull hav too chandge the machine not the blade

reena
Activity Score 26
Other
Guest's picture

i have seen worse ads

Guest
fredo's picture

Great ad! Really like the style of the visual!

fredo
Activity Score 30
Art Director
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