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Published/Aired: 
November 2009

Description

Print advertisement created by McCann, Colombia for Insurance ETB, within the category: Finance.

Caption

Stop seeing everything as a risk. Insurance ETB

Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Directors: Daniel Forero, Alex Argüello
Copywriter: Andrés Celis
Illustrator: Mor-8
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Highest Rated

Adaddicted's picture

good one too!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

shahidali's picture

the copy is nice. like it. and love the idea. good one. a bit subtle though.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

ek kanya's picture

hmmm. if there is no risk, why should I get insurance? itsnt insurance a hedge against risk?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

AssassinX's picture

A different angle.
Nice house model.
Well I quite like the idea.

AssassinX
Activity Score 1329
J Designer's picture

I love this one!
The needle and balloon idea was a little cliché, but with this one you have taken it to a whole new level.
I love the look of the house, and the candle trees are brilliant. The sky is also a very nice touch.
Well done.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Adaddicted's picture

good one too!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

alexander_bickov's picture

Good idea

alexander_bickov
Activity Score 3279
sintra's picture

I find it a bit negative

sintra
Activity Score 699
Administrative
jessehow's picture

the idea is ok. but the art direction makes up for it. nice. :)

but it'll be better if there's something to ease off a bit of the negativity.

jessehow
Activity Score 37
Shingo's picture

nice campaign

Shingo
Activity Score 408
IRONWORKS's picture

Nice execution.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
Guest's picture

This house burns very soon!! the candle are going to do it :)

Guest
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