Advertisement
Agency Network: 
Published/Aired: 
March 2011
Instru Optiikka Print Ad -  Eagle

Description

Print advertisement created by TBWA, Finland for Instru Optiikka, within the category: Professional Services.

Caption

Age weakens even the sharpest vision.

Advertising Agency: TBWA\PHS, Helsinki, Finland
Creative Director: Mikko Torvinen
Copywriter: Antti Heimo
Art Director: Miika Kumpulainen
Account Supervisor: Eija Anteroinen
Account Manager: Sara Hirvonen
Photographer: Garrigosa Studio
Advertiser's Supervisors: Sirpa Vesamaki-Koivisto, Jan Koskinen, Catarina Fagerholm
Log in or register to post comments

Highest Rated

mr.x's picture

I like it. It's pretty funny.

mr.x
Activity Score 998
Forsbergs Skola
TommyO's picture

Eh, so-so.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

mr.x's picture

I like it. It's pretty funny.

mr.x
Activity Score 998
Forsbergs Skola
Brad_US's picture

Very original. Great work! Love it!

Brad_US
Activity Score 128
jackmancer2017's picture

I think it's poor. What's the new insight here?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
jagadeesh's picture

nice..funny one..copy lags a bit

jagadeesh
Activity Score 743
atb2005's picture

One of the very best vision campaigns I've seen. Hope this hasn't been done before, because it's perfection. Copy doesn't lag.

atb2005
Activity Score 13557
Prof's picture

cute

Prof
Activity Score 1449
Copywriter |

Quite really.

Anonymous Author's picture

7/10, not 20/20.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

JeffP's picture

Love the remark!

JeffP
Activity Score 810
Marketing Manager at TomTom
YJ's picture

Clever.

YJ
Activity Score 375
Art Director
Der Dada's picture

Great work! I think the consumer will also get the idea.
But why do they have to categorize it for elderly?

Der Dada
Activity Score 35
Art Director
Melroos's picture

made me laugh !

Melroos
Activity Score 14
100proof's picture

Clever, fantastic execution, the eagle squinting is great. Makes you giggle, a nice way of promoting the brand.

Regarding the copy, it's possible that the original text (Finnish I assume) was a bit better than the literal translation seen on the ad (unless it was originally in English for some reason).

100proof
Activity Score 14
Montreal, Canada
Boxey's picture

Good one.

Boxey
Activity Score 8879
Melaleuca In-House
dadada's picture

okay, nothing more than a nice illustration of the message.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

freakart's picture

gooood

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

mars0h0d's picture

Ukrainian leader of opposition Yulia Tymoshenko suggested this picture as emblem for new helicopter of Yanukovich: http://twitter.com/#!/YuliaTymoshenko/status/56277786058424320

P.S. Short reference: Onse upon a time (when Yanukovich was young) he stealing fur hats.

mars0h0d
Activity Score 3
NONE™'s picture

Bueniississisisisimoooooooooo!!!!!!

NONE™
Activity Score 209
Other |

NONE™

Advertisement