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Builds fast

Agency Network: 
Published/Aired: 
December 2012
Instacon Print Ad -  Builds fast

Description

Print advertisement created by Eleven, India for Instacon, within the category: Industrial, Agriculture.

Caption

The quicker homebuilders.

Advertising Agency: Eleven Brandworks, Gurgaon, India
Creative Directors: Prateek Bharadwaj, Aneesh Jaisinghani, Sambit Mishra
Art Director: Shashwat Shukla
Copywriter: Divya Kataria
Photographer: Dinesh Gaur
Additional credits: Shashi Chauhan
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Get Free Talk and Text's picture

made me lol!

Get Free Talk a...
Activity Score 37
Shawali's picture

Awesome idea.

The photoshoping isn't great, though.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

hasalaka.th's picture

very good ad.

hasalaka.th
Activity Score 288
mediamax
bate_palmas's picture

:)

bate_palmas
Activity Score 1479
mr.x's picture

Great idea! Too bad they look like toys. Too much blurring.

mr.x
Activity Score 998
Forsbergs Skola
john ler's picture

+ 1

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Picky1's picture

Very very fast builders... Why do I have a feeling of "deja vu" ? Probably because the idea reminds me a campaign (silver Lion at Cannes 2009). Here's the link :

http://www.coloribus.com/adsarchive/prints/mortgage-zeppelin-13180305/
http://www.coloribus.com/adsarchive/prints/finansbank-birds-13360705/
http://www.coloribus.com/adsarchive/prints/mortgage-crane-13180155/

Same kind of exaggeration, but executed a different way. That said, I agree with everyone before : good ad :)

Picky1
Activity Score 236
Nike Diesel's picture

my first thought as well. but yes, agree with most. especially about the retouching, looks bad.

Nike Diesel
Activity Score 13630
Art Director
admindedmadman's picture

Very well executed!

admindedmadman
Activity Score 96
Creative Director |

Take away every bit of humanity, and you will feel expression.

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