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Extented Warranty, Vinyl

Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

Print advertisement created by Propeg, Brazil for Insinuante, within the category: Retail Services.

Advertising Agency: Propeg, Salvador, Brazil
Creative Directors: Ana Luisa Almeida, Emerson Braga
Art Director: Edson Rosa
Copywriter: Emerson Braga
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izzlah's picture
izzlah
Activity Score 229
Copywriter
thedesignaddict's picture

Nice link!

thedesignaddict
Activity Score 5403
Art Director at Freelance
atb2005's picture

It could be "original" if it was executed well. The idea itself is not hard to come up with.

atb2005
Activity Score 13557
Tom Megginson's picture

I love her work. I let her know via e-mail, in case she is unaware. It's a really flagrant violation of artistic ethics.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
atb2005's picture

I disagree. Like I said previously, this does not seem like some super original idea that other people can't possibly come up with. And on your blog, someone mentioned this other photographer or artist who's created a similar series: http://www.zefrank.com/youngmenowme/blog/

So I wouldn't jump to the conclusion that this is a flagrant violation of artistic ethics.

atb2005
Activity Score 13557
Tom Megginson's picture

She links back to Ze Frank, which is the right thing to do. And her style is much more sophisticated, recreating the original style and format. That's what I see copied here.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Tom Megginson's picture
Tom Megginson
Activity Score 548
Creative Director at Acart Communications
flagcreative's picture

This wave of old photos is common on the Internet. The idea of ​​using this technique to sell the extended warranty was great. Advertising lives of movie references, arts, music ... just look at many campaign wins at Cannes, congrats guys!

flagcreative
Activity Score 9
Copywriter
Queldin's picture

Well said. Last time I checked advertising was a business which uses forms of art to fulfill it's purpose... It is primary objective is not creating "new artistic ideas". I hate when people go like "OMG it is so done! They used PHOTOS OF PEOPLE!!!,It has been done millions of times before." If you have some other ad campaign which is based on this concept I will accept the fact it was DONE. But if we are speaking ad-wise using a pre defined art concept on a campaign for the first time can be as original as creating a new art concept,

Queldin
Activity Score 29
hoozn's picture

Fair enough.

But as you might be aware, this isnt just "OMG photos of people" but rather complaining about the lack of creativity when an agency is just using a particular photographic style that gained popularity on the interwebs a couple of months ago.

Yes, it does the job. At the same time, its not exactly overly creative, not to mention "OMG AMAZING 10/10!!!11!1"

PS: Dont you dare use the "!!!!111!1!!1" art concept in your next work!11!1!!

hoozn
Activity Score 353
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

vote4pedro's picture

a new member gives 10 stars to a bad ad. and from the look of things, english isn't their native language. (if i had to guess, i'd say they were from brazil.)

even more surprising, another new member fully agrees with their comment. also with questionable english. something tells me we've found the "creative" team responsible for these ads.

vote4pedro
Activity Score 4601
Copywriter
andylefty's picture

It's not massively creative but it communicates well.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
alex valyukh's picture

nice, made me laugh!

alex valyukh
Activity Score 263

have a nice day

MicheleVirgilio's picture

Irina Werning style.

MicheleVirgilio
Activity Score 2617
Hawrys's picture

Very nice ad.

Hawrys
Activity Score 198
Copywriter
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