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Extented Warranty, TV

Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

Print advertisement created by Propeg, Brazil for Insinuante, within the category: Retail Services.

Advertising Agency: Propeg, Salvador, Brazil
Creative Directors: Ana Luisa Almeida, Emerson Braga
Art Director: Edson Rosa
Copywriter: Emerson Braga
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jackmancer2017's picture

Well yes, I get it, but what's the idea here?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Shawali's picture

Extended warranty doesn't mean you will keep the same old TV set so long...

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kumorsan's picture

I agree totally

kumorsan
Activity Score 41
Copywriter
simonds08's picture

I think the point driven across here is undermined by the fact that nobody has a tube TV anymore and even with a warranty to keep it going... who would use it?

simonds08
Activity Score 598
flagcreative's picture

This wave of old photos is common on the Internet. The idea of ​​using this technique to sell the extended warranty was great. Advertising lives of references, (movies, arts, music) ... just look at many campaign wins at Cannes, congrats guys!

flagcreative
Activity Score 9
Copywriter
Hawrys's picture

I completely agree.

Hawrys
Activity Score 198
Copywriter
alistair's picture
alistair
Activity Score 162
Art Director at Independent
MicheleVirgilio's picture

progetto fotografico già visto, anche di recente, di Irina Werning. Però è la prima volta che lo vedo applicato in pubblicità. Mi piace.

MicheleVirgilio
Activity Score 2617
joelapompe's picture

clever recycling... but still recycling of something we've all seen on the internet this year

joelapompe
Activity Score 3857
iambusy's picture

age miracle

iambusy
Activity Score 2219
Copywriter |

busy.

Hawrys's picture

hhahaha.

Hawrys
Activity Score 198
Copywriter
Hawrys's picture

nice and funny!

Hawrys
Activity Score 198
Copywriter
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