Inside out

May 2007

Image courtesy of D&AD

Built from the inside out.

Advertising Agency: AlmapBBDO, Brazil
Creative Director: Marcello Serpa
Illustrators: Adelmo Barreira, Jose Cortizo Jr
Art Directors: Joao Linneu, Bruno Prosperi
Copywriters: Renato Simoes, Roberto Pereira
Photographer: Fernando Nalon
Typographer: Jose Roberto Bezerra
Account Handler: Fernao Cosi
Marketing Manager: Paulo Sergio Kakinoff

Comments (5)

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philippertl's picture
Activity Score 656

Actually I think it's ugly.
Who would by a car because of this ad?

msred's picture
Activity Score 491

... not me - makes me want to go have a drink...

intriceight's picture
Activity Score 22

Dear God I hope you've never bought a car because of an ad. This is meant to get a reader to stop and look and have an awareness of their product and values, which it obviously has done. Nice ad.

lorem_ipsum's picture
Activity Score 196

reminds me of an mercedes ad... A to B...

william_wang's picture
Activity Score 14

It make me think of "annual ring", how old is the brand?