Joan of Arc

September 2008


Print advertisement created by Westerdals School of Communication, Norway for Innocent, within the category: Non-Alcoholic Drinks.

Advertising School: Westerdals School of Communication, Oslo, Norway
Art Director: Lisa Kjelstad
Copywriter: Mette Galaasen
Illustrator: Emma Olsen
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sachio's picture

ok... try too hard? Typical student project. Graphics are interesting. Good? I'm not sure. What is the ad saying? Jean D'Arc was innocent... the fruits are the fire? A juicy story... The events surrounding her death were a juicy story. That's why the fruits are involved. But they're given a horrible role as being antagonistic in the ad series. I'm just getting out of this ads that the fruits will kill me. This is for a juicebar? Or for a juice drink. I don't want to drink it from these ads. At all. CRAPPY!!!!!!!

or... am I missing something? The Jesus one is just horrible. Bananas are the spikes... it's definitely not 1st level. But I don't think it's any level.

Activity Score 78
Advocatus Diaboli
nicoB's picture

were these made on "paint"? the illustrations are not so good. I agree with sachio, I get the idea that this drink will kill me. Is the idea that these people were innocent? is that the connection to the drink ?

sorry, but I don't get the idea here.

Activity Score 129
STRTLRS's picture

Yes, Mario Paint for the NES. This has student work written all over.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

ricardo little's picture

I don't get it either. What's the point anyway?

ricardo little
Activity Score 13
Copywritter |

Ricardo Little Barbosa

nicoruk's picture

i like the illustration.

Activity Score 107
Kateter's picture

Innocent's USP totally missed.

Activity Score 2029
NatalieM's picture

I like the illustrations, too. Keep working at making a quicker connection for the audience, though.

Activity Score 1685
Topolewski |


martwinther's picture

Too forced and totally wrong for the Innocent USP

Activity Score 2
Creative Group Head Leo Burnett
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