September 2008


Print advertisement created by Westerdals School of Communication, Norway for Innocent, within the category: Non-Alcoholic Drinks.

Advertising School: Westerdals School of Communication, Oslo, Norway
Art Director: Lisa Kjelstad
Copywriter: Mette Galaasen
Illustrator: Emma Olsen
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Crisp One's picture


Crisp One
Activity Score 2005
Other at New York
G.J.'s picture

I should find a picture of ur mother and do something with it - or someone important to you - punk!

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a #@%#.

Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

Mandark's picture

put budha, alah, moses, or jesus there it still doesn't make any F#@% sense.

Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Grrrr's picture

These are all exercises in bad taste. And, interestingly, coming again from mostly Muslim scand(al)inavian country. Congratulations!

Activity Score 1961
Copydog's picture

I agree with creazy. This is not cool.

Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
desailly's picture

I'm quite relieved to see that the Scandinavians are treating organised religion with the contempt it deserves. Good for them.

"What's that you say? If I follow the tenets of a book made up by someone a few hundred years ago, I'll be given extra milkshakes and cushions after I'm dead? Bargain."

Activity Score 470
Texnartist's picture

You are not very open minded. In fact you are quite intolerant. For you it doesn't appear to be a proposition of presenting opposing views and respecting people opinions and beliefs while choosing one over the other.

As far as advertising goes brands don't influence any demographic in a positive way that they offend. So if 2 billion christians world wide or 33% of the world population are not a demographic worthy of reaching then run crap like this. Instead of winning brand champions, you will have people who will tell 10 more people about how bad the experience was. It doesn't take an MBA to figure out the ROI on this kind of advertising.

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Activity Score 225

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Johan Nerman's picture


Johan Nerman
Activity Score 54
Guest's picture

you know nothing. pathetic.

miko1aj's picture

It used to be protestant nation in old good days.

Activity Score 3086
SeanMartin's picture

Okay, aside from the fact that it's in bad taste, it's *pointless* bad taste. There's no message, not even shock value, since it's so poorly done.

And no doubt, this bunch of students will be award winners later in their careers. Isnt that advertising usually works out?

kurtberengeiger's picture

I like the concept of "a juicy story". That could go really far.
I don't necessarily like the choice of juicy stories in these particular 3 adverts.
You should easily be able to come up with lots of well-known, juicy stories instead of these. Proably even ones that have a real meaning for the intended target audience...

Activity Score 7323
feel's picture

very bad illustrtion, very bad art direction, worst copy.
what this sale?

Activity Score 168
john ler's picture

I hope for advertising's sake this school delivers at least 15 years programms...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
mandoiii's picture

Nice going... now Jesus hates you... and he is embarassed of you... an dust.

Activity Score 27
Texnartist's picture

If I had to guess what this ad actually said, it would be that the fruit is killer. Probably as in a killer fruit smoothy - however I doubt you can sell lots of consumer goods by showing that your product kills people. Oh, it just doesn't kill anyone, but it also kills God - So you have no chance of surviving once you drink it, but don't worry just buy it.....

Bad, Really Bad.

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Activity Score 225

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Marion Low's picture

Bananas - juicy?

Marion Low
Activity Score 9
joel 's picture

I am offended by making a joke of Jesus, dying a very painful death, with nails (not bananas ), nailed thru His hands & feet. Why not do a poor illustration of mohammed and see what happens - I dare you!!

Guest's picture

Personally i am offended at such an execution, it lacks any kind of morals ethics and most importantly respect for one's beliefs...if you are trying to grab attention, i think you have...but it's not towards the execution it's towards yourself, obviously in a negative way...

As for my fellow friends that have commented on using Buddha, or Mohamed (PBU)....that's not right either...I am a muslim myself and the fact of mocking any kind of spiritual or religeous icon or belief is just improper...

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