Where's the pedophile?, 2

May 2010
Innocence In Danger Print Ad -  Where's the pedophile?, 2



Where is the pedophile?
You worry about losing your kids in a crowd, pedophiles count on it. Take the right steps to protect your children. Talk to them about the signs of a child predator. For more information visit

Art Director: Michael Arguello
Copywriter: Bassam Tariq
Additional credits: Jason Musante
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Highest Rated

Guest's picture

very true

tirthomitro's picture

ok ad. lukewarm response would be generated... max-max!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

joelapompe's picture

this "where is charlie" game has been used to death by advertising!
here are 2 exemples but there is hundred of them :

Activity Score 3859
paumarques's picture

El recurs está molt vist, però el concepte de fons m'agrada.

Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83

shortafella's picture

hahahahahhaha duuudes come on:)))

Activity Score 1063
Copywriter at GRAFFITI BBDO |

Guest's picture

What isn't referenced in advertising? everything in art is referenced, but this is a great idea with a dreadful insight, making it a tight campaign

Guest's picture

Nice insight. Great use of Waldo reference, it makes perfect sense. Waldo is a kids game, pedophiles go after kids, and you can't tell who's a pedophile, making them hard to spot. This campaign is dead on. That's just me.

Guest's picture

I think this could be great if it were illustrated and had WAY less copy! all you need is the header and the call to action.

Guest's picture

very true

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