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I like, 2

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Herezie, France for Innocence In Danger, within the category: Public Interest, NGO.

Caption

Do your children really know who likes their posts?

Advertising Agency: Herezie Paris, France
Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sebastien Boutebel
Head of planning: Luc Wise
Print producer: Capucine Lhermitte
Photographer: Jonathan May
Retoucher: Janvier
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Highest Rated

penline's picture

Strong!!!

penline
Activity Score 58
Art Director
karruza's picture

the threat feeling is not there yet, the one with a bear doll feels better

karruza
Activity Score 288
Allecto's picture

The bear is at the back, hidden on the lamp.
Teddy bears should have more distinction.

Allecto
Activity Score 14
Graphic Designer at Eureka! Digital
Isbaish's picture

Great!

Isbaish
Activity Score 22
penline's picture

Strong!!!

penline
Activity Score 58
Art Director
penny'sworth's picture

Agreed - the teddy needs to be more visible. And why under the lampshade? Is that a hidden message? Confusing.

The overall idea is still good.

penny'sworth
Activity Score 110
Creative Director
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