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Bauducco's picture

They all look great, but it´s a strange way to sell cigarettes.

Bauducco
Activity Score 297
Copywriter
Jet Propulsion Lab's picture

Discover more ways smoking CAMEL can kill you over time.
That's what this ad is communicating LOUD AND CLEAR.
I almost thought this was a clever public service ad. Turns out it's neither :(

Jet Propulsion Lab
Activity Score 10679
Copywriter
Blahg's picture

The warning message is government required not part of the ad. At least it proves the warnings work. :)

Blahg
Activity Score 616
Copywriter
Jet Propulsion Lab's picture

When it's a 52-point black type on white in the middle of the page, it becomes a part of the ad. And to your point, government warning messages/labels never work. Do you know how long that thing's been around? And the death rate from smoking has virtually unchanged all these years?

Jet Propulsion Lab
Activity Score 10679
Copywriter
Blahg's picture

The fact that people mistook the ad to be an anti-smoking ad proves it's working. In countries, like Canada, where labels and warnings like this are mandatory you're actually starting to see an impact.

SOURCE:
http://www.medicalnewstoday.com/articles/76560.php

Will it stop someone whose been smoking for 25 years? Probably not. Will it deter someone younger from starting? Not on its own but as a larger education campaign it is working.

The Italians are instituting similar initiatives.

Blahg
Activity Score 616
Copywriter
Jet Propulsion Lab's picture

Cigarette health warning labels are mandatory here in the U.S., as well as in Japan, UK and many other industrialized countries. But the their placement on actual packs and in advertisements has little to no effect as a deterrent. Why do we constantly see a barrage of government and/or private sector initiated anti-smoking campaigns ("Truth" chief among them) in every corner of our life? It's because government warning labels and messages have virtually zero effect for their intended target. Period. You're retarded to even assume people pay ANY attention to a Surgeon General's warning. Unless of course it's a 52-point black type on white in the middle of an ad screaming right at you... Even then, will it have any appreciable impact on a smoker? I hightly doubt it.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Blahg's picture

Labels on packaging, warnings and limits on cigarette advertising, taxation, coordinated campaigns like "Truth" etc. DO make a difference.

I'm not "retarded", as you so elegantly put it, according to the American Cancer Society (in the good ol' USA):

"Across all racial groups, cigarette smoking declined at all levels of education but the decrease was greatest among college graduates at the rate of 4% per year compared to 1.5% per year decline among those with a high school diploma."

SOURCE:
http://www.cancer.org/docroot/stt/stt_0.asp
(Youth Tobacco Use)

What does this mean? It means that young adults are shifting away from a culture that produced demand for cigarettes.

It would appear, statistically that this large scale integrated effort, which includes warnings and organizations like Truth, are having a substantial impact on the most important demographic, those who haven't started yet.

Blahg
Activity Score 616
Copywriter
Jet Propulsion Lab's picture

Oh, so NOW we're talking about a full-fledged, large-scale "integrated" effort? I thought we were only discussing about efficacy of government warning labels on packets and in ads (which I believe DO NOT work.)
I like your backpedaling maneuver. Very tricky!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Blahg's picture

I'm not backpedaling at all. You're entitled to your opinion that anti-smoking packaging does not work and I am disagreeing and offering a sample of data that supports my point of view.

I've been very clear, in my opinion, that I believe that warning labels on packaging are demonstrated as being a very successful component of this entire movement.

Would you argue that smoking rates among youth are not declining in countries like Canada and Italy with aggressive packaging interference regulations? I personally think they're correlated.

You're entitled to disagree but I think the growing prevalence alone suggests that they're having an impact.

Blahg
Activity Score 616
Copywriter
hang-the-dj's picture

Discover more kinds of cancer.

Ivan, I know we've had this discussion here before, but I really don't think we ought to be encouraging/critiquing these kinds of ads.

It's a sick industry, literally, and personally I'd rather not see them here.

But hey, I can skip ahead, so I will.

You seen the Government warnings on cig packets we have in Australia? They include the images of what smoking can do.

hang-the-dj
Activity Score 1262
Copywriter
Jet Propulsion Lab's picture

There you go! I think tobacco companies over here should have those images on their packets, too. But you know what? The Government wouldn't let them...

Jet Propulsion Lab
Activity Score 10679
Copywriter
smokier's picture

Smoking is murdering the man, women, BABIES sitting next to you in the restaurant, cafe or bus stop. Anyone contributing to selling is part of the crime.

If alcoholism and drugs are considered a social problem why is smoking not./

smokier
Have Heart's picture

I hate this campaign. Most shameless rip-off of the Absolut Wodka campaign.

Have Heart
Activity Score 922
Art Director
NOFX_CAMEL's picture

hello ! excellent campaign...
http://www.youtube.com/watch?v=qviTgx7IAAQ

NOFX_CAMEL
athi510's picture

art.

athi510
Activity Score 63
In college
Lobna's picture

Perfection.

Lobna
Activity Score 52
Student
florianwagner's picture

a bit typical. seen ads like these already.

florianwagner
Activity Score 6
bgc/University of Vienna |

There is no second time in advertising.

Guest's picture

hum, sorry but the image is great indeed, but what's the connection between smoking, the health and this pic??

Guest
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