Agency Network: 
September 2010

Inhotim is a 111 acres complex, with the world's largest contemporary art museum in open air, located in Brazil's largest botanical garden. Inhotim on Stage is a series of music and dance events in this complex.

Print advertisment created by Filadelfia, Brazil for Inhotim, within the category: Recreation, Leisure.

Inhotim on Stage. Always a great show, wherever you look at.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Márcio Doti
Copywriter: Leandro Neves
Digital Artist: Aderson Fagundes
Photographer: Pedro Gravatá

Comments (8)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

A hasty Amnesty International Cannes Lion ripoff?

The Jobless Writer
Will Think for Salary

Guest's picture

these people look bored. was that part of the message?

jackmancer2017's picture
Activity Score 6992

Putting these people in the bright sun was a bad choice I think. They all look grumpy and a bit bored.

Guest's picture

Amnesty Cannes Lions bad copy.

Blashyrkh's picture
Activity Score 32890

Right. It's on AOTW but can't find the links.

silvi's picture
Activity Score 4172

Why the seventy style?

Chris's picture
Activity Score 1935

aint no 70's styling going to hide the fact this is a blatant copy.

Dzsoi's picture
Activity Score 8532

I wish at least ad people wouldn't be so shallow when analyzing a concept. On the AI ad people were looking away from something. Here the visual means there are showpieces in every direction. With that said, I am not a big fan of this ad, feels forced somehow.