Agency Network: 
October 2008

Print advertisment created by DDB, Peru for INEN, within the category: Public Interest, NGO.

Smoking is the stupidest way to commit suicide. Quit Stupidity.

Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Alvaro Naddeo
Art Director: Alvaro Naddeo
Copywriters: Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo

Comments (8)

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ricklongo's picture
Activity Score 1244

The best of the lot.

I really like the illustrations and art direction, and the message is effective. Good job.

sneakyhands's picture
Activity Score 1857

i also like the illustrations and art direction, plus this reminds me of 'bunny suicides'. other than that, i have to thumbs down the concept. as a smoker, all i'm hearing is don't smoke. these don't successfully penetrate my psyche and illuminate a new perspective on the problem, or provide enough support to attempt to quit. it just feels like it came from non-smokers, like most anti-smoking work. also, the methods of suicide aren't stupid to me -- suicide is stupid of course -- but going out in one of those ways would probably be remembered.

Ramezani's picture
Activity Score 315

go with you...

I LOVE the idea to show smoke as paper an than something happing in this.
But i think, the concept wouldn work.
This ad is funny. My first thought: what a "cool" way to suicide. :-)))

CR_AD's picture
Activity Score 413

Visually it is interesting, that changes campaign which we can see !!

Hibon's picture
Activity Score 3734

Perfect....a different creative way to do a "no smoking ad". Just great, illustrations, art work & copy.> One question: why a "funny" hand ?

Simple ideas are the best !

oshe's picture
Activity Score 852

El concepto es tan interesante como la gráfica. Que buen trabajo.


STRTLRS's picture
Activity Score 1601

Good concept. The visuals are funny but at the same time creepy and thought provoking. Not so sure about the mixing of hand-drawn, paper cutout and claymation media. Might come across as over produced. But still effective nonetheless.

I think, therefore... yeah.

Renan Correa's picture
Renan Correa
Activity Score 186

Almost that, they should trying to get more of that...