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Demolition

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by DDB, Peru for INEN, within the category: Public Interest, NGO.

Caption

Smoking is the stupidest way to commit suicide. Quit Stupidity.

Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Alvaro Naddeo
Art Director: Alvaro Naddeo
Copywriters: Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo
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Highest Rated

sparky's picture

yeah i like the idea of suicide comparison - but the line is just annoying. it will make most smokers say 'f*&* you' right back. Calling people stupid is not a good idea.

sparky
Activity Score 454
Copywriter at M&C Saatchi
Ramezani's picture

I LOVE the idea to show smoke as paper an than something happing in this.
But i think, the concept wouldn work.
This ad is funny. My first thought: what a "cool" way to suicide. :-)))

Ramezani
Activity Score 315
Art Director at Art Director
CR_AD's picture

Visually it is interesting, that changes campaign which we can see !!
cool

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
skanger's picture

The concepts isnt great, but loving the art direction on these.

skanger
Activity Score 95
Art Director at Ogilvy
sparky's picture

yeah i like the idea of suicide comparison - but the line is just annoying. it will make most smokers say 'f*&* you' right back. Calling people stupid is not a good idea.

sparky
Activity Score 454
Copywriter at M&C Saatchi
raendhoughassxyztm's picture

it's lame concept

raendhoughassxyztm
Activity Score 6
Student college / visual communication design
sneakyhands's picture

weeeeeeeeeeeeeeeeeeeeeeeeeeeeee! looks like fun

sneakyhands
Activity Score 1857
Copywriter
slip's picture

Diggin' the wallpaper.

*****

slip
Activity Score 919
designer |

SJB

des4graphic's picture

great concept

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\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

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\\Graphic in every where.... look around you!\\

Guest's picture

its ok

Guest
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