Incredible cars

January 2007

Incredible cars, fantastic cars and those that you wonder whether they really are cars. Visit the Chevrolet stand at the 2006 Tuning Show. May 17 through 21 - Bienal do Ibirapuera - SP

Comments (11)

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chintan ruparel's picture
chintan ruparel
Activity Score 1516

like the campaign. love the art.

~ old habits die hard, older ones never do ~

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

copy could use some work. No need to say 'incredible cars', followed by 'fantastic cars.'


"Some are incredible. Others fantastic. And a few will leave you wondering if they're cars at all."

copycomoelcopi's picture
Activity Score 822

not all the languages works in the same way, dear…

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

That's true, and this should have been translated so that it makes sense in English. Of course if you translate any language word for word, it's going to come out sounding funny, as our sentence structures will vary. So translate it so it makes sense.

pneuburg's picture
Activity Score 251

First things first. Get the audience attention. They'll remember it no matter what it says. The idea and art direction are fun and interesting.


slim's picture
Activity Score 1047

The art direction's certainly attention-grabbing, and I'm sure the headlines work much better prior to translation. Just not sure why they're illustrated in blue pen? Maybe something which had more of an association with tuning would make the ad stronger.. black pencil? Charcoal? Or just draw it in grease? Something dark and dirty.

theassailante's picture
Activity Score 234

but why use blue ink?

B128's picture
Activity Score 392

Why not? Blue biro pens are very common.

Micky's picture
Activity Score 55

As it's been said, very nice art direction, how ever I see a disconnect as well between the subject and the graffiti like drawing. Though it depicts automotive parts the style is that of a school aged boy scribbling on his note book. I would think that their most be a visual language that is specific to the mechanics shop. parts diagrams perhaps, though they have been done. There has got to be something though I do know a few boy who drew like that in school and in fact ended up as mechanics.

fersvax's picture
Activity Score 1239

WHY YOU!!!!!!!! Brazilians have the best art direction in the world!!!! I wanna be like you!!!!! (I'm close, I'm Colombian)


jessicahoppe's picture
Activity Score 72

nice art visual..and yeah a better translation would be you might have seen i'm no native speaker at all, but i'll give my best tryout