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Incredible cars

Published/Aired: 
January 2007
 Incredible cars

Description

Caption

Incredible cars, fantastic cars and those that you wonder whether they really are cars. Visit the Chevrolet stand at the 2006 Tuning Show. May 17 through 21 - Bienal do Ibirapuera - SP

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chintan ruparel's picture

like the campaign. love the art.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

PaulyG_fill in the blank's picture

copy could use some work. No need to say 'incredible cars', followed by 'fantastic cars.'

Try,

"Some are incredible. Others fantastic. And a few will leave you wondering if they're cars at all."

PaulyG_fill in ...
Activity Score 1148
Copywriter
copycomoelcopi's picture

not all the languages works in the same way, dear…

copycomoelcopi
Activity Score 822
Copywriter
PaulyG_fill in the blank's picture

That's true, and this should have been translated so that it makes sense in English. Of course if you translate any language word for word, it's going to come out sounding funny, as our sentence structures will vary. So translate it so it makes sense.

PaulyG_fill in ...
Activity Score 1148
Copywriter
pneuburg's picture

Neubi
First things first. Get the audience attention. They'll remember it no matter what it says. The idea and art direction are fun and interesting.

pneuburg
Activity Score 251
Creative Director |

pjn

slim's picture

The art direction's certainly attention-grabbing, and I'm sure the headlines work much better prior to translation. Just not sure why they're illustrated in blue pen? Maybe something which had more of an association with tuning would make the ad stronger.. black pencil? Charcoal? Or just draw it in grease? Something dark and dirty.

slim
Activity Score 1047
Copywriter
theassailante's picture

but why use blue ink?

theassailante
Activity Score 234
Other
B128's picture

Why not? Blue biro pens are very common.

B128
Activity Score 392
Art Director
Micky's picture

As it's been said, very nice art direction, how ever I see a disconnect as well between the subject and the graffiti like drawing. Though it depicts automotive parts the style is that of a school aged boy scribbling on his note book. I would think that their most be a visual language that is specific to the mechanics shop. parts diagrams perhaps, though they have been done. There has got to be something though I do know a few boy who drew like that in school and in fact ended up as mechanics.

Micky
Activity Score 55
Graphic Designer |

Micky

fersvax's picture

WHY YOU!!!!!!!! Brazilians have the best art direction in the world!!!! I wanna be like you!!!!! (I'm close, I'm Colombian)

fersvax
Activity Score 1239
Art Director |

FER.

jessicahoppe's picture

nice art direction...cool visual..and yeah a better translation would be great...as you might have seen i'm no native speaker at all, but i'll give my best tryout

jessicahoppe
Activity Score 72
Copywriter
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