Let's make safety work

Agency Network: 
March 2011
INAIL Print Ad -  Let's make safety work


Print advertisement created by McCann, Italy for INAIL, within the category: Public Interest, NGO.


Man-sized world is built only with safe buildings sites.
Accident prevention policies and regular working contracts in the building industry guarantee a safer environment. For the people who build it, and for all of us, who live in a world entirely built by them. A value and a civil liability, that can finally count on a global program, which gives the right information, tools and solutions. And the more we share these values, the more effective this program will be. Learn more on

Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale
Art Director: Valentina Raccuia
Copywriter: Francesco Trapani
Photographer: LSD
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Highest Rated

Jon-Paul Mountford's picture

oh, this again.

Jon-Paul Mountford
Activity Score 890
Photographer |

TommyO's picture


Activity Score 1866
Copywriter |

That's me!

elvisarias's picture

bring back the dummies !

Activity Score 37
Marketing Manager at Claramark |


Billoughsby's picture

Once I built a tower, up to the sun, brick, and rivet, and lime;
Once I built a tower, now it's done. Brother, can you spare a dime?

(forgive me if the link is too literal)

Activity Score 5144
Art Director |

That's it.

atb2005's picture

What's the story behind that photo?

Activity Score 13557
shahidali's picture

Loved it.

Activity Score 4069
Dhaka, Bangladesh |


Filipello Manuela's picture
Filipello Manuela
Activity Score 235
Filipello Manuela's picture

Ah, dimenticavo il terzo clichè, "il mondo a misura d'uomo".
Ragazzi ragazzi...

(Guys guys...Very confused headline)

Filipello Manuela
Activity Score 235
ronstr's picture

@Filipello: Brilliant research! didn't know there were that many!

Activity Score 140
Creative Director at art director
mr.x's picture

Very good!

Activity Score 998
Forsbergs Skola
Jon-Paul Mountford's picture

oh, this again.

Jon-Paul Mountford
Activity Score 890
Photographer |

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