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Agency Network: 
Published/Aired: 
August 2008

Description

Print advertisement created by Y&R, United States for Imperial Beer, within the category: Alcoholic Drinks.

Advertising Agency: Y&R Advertising, Irvine, USA
Creative Director / Copywriter: Craig Evans
Art Director: Mike Stivers
Photographer: John Schulz
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jai hind's picture

the copy is nice, but couldn't fathom why the art is retro

jai hind
Activity Score 356
Art Director |

jai hind
art director

nemesis's picture

the copies are OK... i don't find them very enticing.

nemesis
Activity Score 765
Creative Director
fifilo's picture

I like it i think it's catchy. Political poster look.

fifilo
Activity Score 74
Art director
primo_susto's picture

well THIS is nice, very very nice copys... like the ads

primo_susto
Activity Score 440
Graphic Designer
MonsieurD.'s picture

Mmm.... why an USA Ad Agency working for a Costa Rican beer? Porqué Imperial afuera?

MonsieurD.
Activity Score 42
Art Director, Casa Galeria
brain123's picture

Thats what I thought... specially because it is Y&R, since BBDO is the local costa rican agency. I would have expected the same network to be working for the brand no matter where in the world.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
MonsieurD.'s picture

Si, es cierto. Y esta vara es un brete real? Cerve tiene agencias afuera también?

MonsieurD.
Activity Score 42
Art Director, Casa Galeria
brain123's picture

No sé a ciencia cierta, pero es probable.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Guest's picture

It's probably a U.S. ad..
They even sell Imperial in Australia... when I speak of Costa Rica everyone here asks "Isn't that a little island off the United States?"

Guest
simon.gross's picture

Some of us in here don't understand Spanish. Do people know that? What's with the Spanish? I'm not trying to be rude. Just inflammatory.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Meminho's picture

Foca yu!

Meminho
Activity Score 29
Creative Director at BBDO Ecuador
simon.gross's picture

Ok, well I can understand that much at least.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
brain123's picture

If I took the trouble to learn english, you should do the same with spanish. You can't expect the whole spanish spoken creative community to be always considerate of your ignorance.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
simon.gross's picture

When I next login to a Spanish ad site, I will write my comments in Spanish.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
brain123's picture

FIRST. This is not AdsoftheENGLISHworld.com
SECOND. If you ever login to a spanish ad site, feel free to write in english, most of us will understand you anyway.
And the ones who don't, they won't write despective comments about it, I promise.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
simon.gross's picture

Ok! I can totally see where you're coming from, and accept now that my comment was thoughtless and languagist. I know that's not a word, but we both know what I mean. I'll think before I type next time. Please accept my apologies.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
brain123's picture

Don't worry about it mate!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Guest's picture

English is a universal language now?

Learn Esperanto, fool.

Σkασε ρε! Παναγιαμου.

Guest
sneakyhands's picture

the other two are better. this one just feels like a low blow, i'm just not sure to whom.

sneakyhands
Activity Score 1857
Copywriter
sputnik's picture

Imperial's advertising is handled by BBDO, so are these real?
Anyone from Y&R Irvine care to comment?
Why did they suddenly "disappear" from Adland.com (where they were also posted) because of "rights issues"?

sputnik
Activity Score 4
Guest's picture

rất đẹp đấy! Thank you!

Guest
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