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Egg

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by FCB, Brazil for Imperial Beer, within the category: Alcoholic Drinks.

Caption

Don't drink and drive.
Imperial Beer

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Highest Rated

omni's picture

the should have shaped the splash as a beer bottle it might have been more effected.

omni
Activity Score 137
My_friend_Goo's picture

Cool picture

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
capywriter's picture

They saw what kind of cool pictures they could end up with this technique... and then just added a product. Doesn't mind which product because the cool visual would be the hero anyway. Sorry, but I don't see the idea here. Combination of a public health ad and a beer ad??? And not just showing the beer's name as some sort of partner in this campaign, but in fact it's a campaign for the beer itself??? Common guys... Not even talking about why you choose an egg or tomato... very beer related... Oh damn, my mistake... they give a much nicer result than crushng grains...

capywriter
Activity Score 5509
Copywriter at Freelance
capywriter's picture

by the way... I was referring to this campaign:

http://adsoftheworld.com/media/print/alka_seltzer_steak?size=_original

nice visual + great idea

capywriter
Activity Score 5509
Copywriter at Freelance
omni's picture

the should have shaped the splash as a beer bottle it might have been more effected.

omni
Activity Score 137
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