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Capsule

Agency Network: 
Published/Aired: 
February 2011
illy Print Ad -  Capsule

Description

Print advertisement created by TBWA, Greece for illy, within the category: Non-Alcoholic Drinks.

Caption

The entire espresso world in an illy capsule
To discover the espresso world you need the one and only, outstanding quality blend of illy. Deriving from 9 varieties of 100% authentic Arabica coffee, this blend remains unchanged in more than 140 countries worldwide. You need a barista for the perfect interaction of coffee and water, at the precise time and temperature. Pre-infusion, a pause and finally brewing of the ultimate, velvety espresso with its characteristic lasting cream... Or you simply need an illy Iperespresso capsule, which encloses everything inside of it.

Advertising Agency: TBWA\ATHENS, Athens, Greece
Creative Director: Panagiotis Tzempelikos
Art Director: Popi Vagianou
Copywriter: Valia Papadimitraki
Photographer: Tasos Vrettos
Director of Account Management: Panagiotis Daris
Account Director: Kim Stamiris
Print Production Manager: Tasos Petrakopoulos
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DBB's picture

Looks more like a minisite than a print :\

DBB
Activity Score 1216
AdBuzzer's picture

I had the same feeling - the artwork would make a perfect home page for a minisite of Illy

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

agwbl's picture

My espresso tastes a bit like d-bag.

agwbl
Activity Score 304
dadada's picture

nice! clear benefit

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

George Levitikos's picture

Nice Simple Clear!

George Levitikos
Activity Score 19
Producer/Director at LOWE AND PARTNERS
everartz's picture

nice art, but the reflections are not correct especially on the cup which is on the right side.

everartz
Activity Score 7613
Art Director |

| everartz |

luispiter's picture

Interesting

luispiter
Activity Score 2756
comunication
TommyO's picture

Dislike. Very first-circle.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

desailly's picture

THe principle is fine. But because you need to blow up the cutaway shot on the right so much to get the detail in, it's not as neat a connection as it could be between the cafe bar and the capsule.

Also, I'll never understand why you'd give a copy job in English to a writer for whom English is clearly not their first language. It's not bad, it's jsut not very slick.

desailly
Activity Score 470
Copywriter
Lazarus's picture

Like the thought. The execution could have been better.

Lazarus
Activity Score 1536
Creative Director
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