Agency Network: 
November 2010

Print advertisment created by McCann, India for IKFI, within the category: Education.

IKFI, Classes begin Nov 15. For details log on to

Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Officer: Ashish Chakravarty
Creative Directors: Kapil Batra, Rohit Devgun
Art Director: Nasheet Shadani
Copywriter: Kapil Batra
Illustrator / Designer: Nasheet Shadani

Comments (15)

Log in or register to post comments
hambone's picture
Activity Score 12

I'd like it as a poster art on the wall, but I don't think it is effective as an Ad for Karate Class.

Nasheet's picture
Activity Score 87

these are posters too

thedesignaddict's picture
Activity Score 5403

The art is nicely executed, but the message is cryptic.

Cutarica's picture
Activity Score 3451

how it is criptic? "we train you in martial arts to be as deadly as a gun"

atb2005's picture
Activity Score 13557


You were able to figure out that that was a GUN on your own? I don't think so. You did because it was in the title of the ad.

Great execution; love the feel/quality of these images BUT they are cryptic indeed (it's not the message that's cryptic).

Cutarica's picture
Activity Score 3451

Sorry, it's pretty clear and suggestive for me, depends on each person's manner of perception.

mnjj.shrm's picture
Activity Score 23

nice execution......good idea...i love the feel of screen print in this ads...good job.

Billoughsby's picture
Activity Score 5144

This is one of those instances where the view size is the absolute make or break. Viewed as a thumbnail, this just looks like an overly stylized drawing of a gun. Viewed full size, it becomes instantly clear what they're getting at. Assuming most people who plan to take martial arts have "body as a weapon" in mind anyway, this works because it plays right to that. Nice look, pretty good sell.

That's it.

Dat Le's picture
Dat Le
Activity Score 20

I like the visual and the art direction! Great look and very simple as well!

Nude Copy's picture
Nude Copy
Activity Score 1054

No Billoughsby. Im interested in martial arts. But this ad won't appeal to me the way u said. It is very weak

picntype's picture
Activity Score 175

Fairey Shepard did some freelance for Indian agency? Maybe, neighbor who inspired his work? :)

jackblack's picture
Activity Score 2357

Not great.

shahidali's picture
Activity Score 4069

I like it. Excellent. There's a retro effect wisely used. Should be effective as a poster too.


Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

Great concept for Delhi crowd. It will draw the attention of the people.

Dharmesh Padia

Glut's picture
Activity Score 3935

Nice art work. The message of the series is wrong, martial arts are not for killing ,just for self defense.