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Sliding Doors

Agency Network: 
Published/Aired: 
October 2009
IKEA Print Ad -  Sliding Doors

Description

Print advertisement created by 303 Group, Australia for IKEA, within the category: House, Garden.

Advertising Agency: 303, Perth, Australia
Creative Director: Lindsay Medalia
Copywriter: Richard Berney
Art Director: Richard Berney
Account Manager: Jane Natalizio
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Guest's picture

very nice!

Guest
jackmancer2017's picture

lol, that's just great ;p

jackmancer2017
tirthomitro's picture

too good for words

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

normal people won't flip paper like this... so sad.

Guest
Guest's picture

por favor first read the text (slide to open) and than comment. дякую за увагу.

Guest
Guest's picture

It don't slide... not good

Guest
Guest's picture

The two guests above me are either idiots or art institute drop outs.

Guest
CrackerJackFlash's picture

brilliant

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

everartz's picture

how does it slide? its good but i cant imagine the mechanism in a paper

everartz
Activity Score 7613
Art Director |

| everartz |

rolling.stone's picture

i also have same doubt

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

dancamo's picture

you slide the middle pages of the newspaper, the rest of the ad (the inside of the wardrobe) is on a seperate page which is shown when you slide.
And normal people would slide it as it says "slide to open"

genius idea!!!

dancamo
Activity Score 48
salford university
Guest's picture

fake

Guest
silvi's picture

I want work for Ikea. I love all they does.

silvi
Activity Score 4172
Copywriter
Guest's picture

Sexy idea. Very Swedish.

Guest
hagemony's picture

wonderful!

hagemony
Activity Score 335
Guest's picture

Ohhhh... spooky.....

Guest
Juan Cabral's picture

Effective, but boring.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

gmint7's picture

come on...

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

anHiiieeta's picture

Amazing!!!!!!!!! i wish i would have done it ;)

anHiiieeta
Activity Score 328
Art Director
Guest's picture

so clever...I like it!

Guest
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