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Sales, Lamp

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Auge, Italy for IKEA, within the category: House, Garden.

Caption

Sales up to 40%. You can get more.

Advertising Agency: AUGE HEADQUARTER, Milan, Italy
Chief Creative Officers: Federica Ariagno, Giorgio Natale
Executive Creative Directors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Directors: Federico Grassi, Williams Tattoli
Copywriters: Niccolò Bossi, Anita Rocca
Photographer: Lucy
CGI: Lucy
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Anne's picture

Sorry. I'm not sure.

Anne
Activity Score 508
Art Director
pierrelastname's picture

no no, nothing new.

pierrelastname
Activity Score 2869
Copywriter
EGMONT's picture

The best among the 3.

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
Sweetapple's picture

Like the Ikea ads very simple very smart.

Sweetapple
Activity Score 62
Art Director
MicheleVirgilio's picture

hmm not so special.

MicheleVirgilio
Activity Score 2617
Hadrons's picture

Bad

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ramat Ajala's picture

My feeling is that you get only the boxes of the lamp. So less, not more.

Ramat Ajala
Activity Score 796
daniela zorzi's picture

Clever!

daniela zorzi
Activity Score 6
Creative Director
Sweetapple's picture

I think you should consider the boxes are with furniture inside, not without. So you can bring more with you, not just what you was expected to bring. This is what I got.
Cheers guys.

Sweetapple
Activity Score 62
Art Director
blacksmurf's picture

WTF does what you said mean? explain it to me clear: you buy many furnitures due to the 40% salesand with them you make a lamp...SO!?!?!??!?!?!
What does this mean!?!?!?!?!

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Roger Keynes's picture

Yep.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

rodrigo champ's picture

No

rodrigo champ
Activity Score 82
iambusy's picture

no

iambusy
Activity Score 2219
Copywriter |

busy.

talkingisfree's picture

Quite bad, I see where they are trying to do but this is not doing it.

talkingisfree
Activity Score 2712
Art Director
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