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Sales, Bed

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Auge, Italy for IKEA, within the category: House, Garden.

Caption

Sales up to 40%. You can get more.

Advertising Agency: AUGE HEADQUARTER, Milan, Italy
Chief Creative Officers: Federica Ariagno, Giorgio Natale
Executive Creative Directors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Directors: Federico Grassi, Williams Tattoli
Copywriters: Niccolò Bossi, Anita Rocca
Photographer: Lucy
CGI: Lucy
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Highest Rated

Sweetapple's picture

Like more the others. Sales ads are not easy to develop, but this is original. sorry for english

Sweetapple
Activity Score 62
Art Director
pierrelastname's picture

no no, nothing new.

pierrelastname
Activity Score 2869
Copywriter
morse's picture

I agree. Not exciting.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture

doesnt say 40% off, more on the lines of "this-s**t-is-so-expensive-i-can-only-afford-the-cardboard-boxes-to-make-my-bed" o.0

khronos
Activity Score 998
Copywriter
EGMONT's picture

Haha. Good joke. But I think the whole campaign is giving you the feeling of saving and that's a good point.

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
Sweetapple's picture

Like more the others. Sales ads are not easy to develop, but this is original. sorry for english

Sweetapple
Activity Score 62
Art Director
MicheleVirgilio's picture

Nothing special...

MicheleVirgilio
Activity Score 2617
Ramat Ajala's picture

Not clear to me.

Ramat Ajala
Activity Score 794
Hadrons's picture

Lame. It seems they run out of idea. - Hire new Ad agency guys, you got the money!

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

daniela zorzi's picture

I like it a lot. It's a good idea. Tell me another client that let you not show the product that you saw
thousand of times.

daniela zorzi
Activity Score 6
Creative Director
Billoughsby's picture

"Buboxes. Buboxes!
Ubi ubasked fubor uban
ubad cubampubaign uband
thube stubupubid subon
ubof uba bubitch gubives
mube pubictubures ubof
buboxes."

Billoughsby
Activity Score 5150
Art Director |

That's it.

Roger Keynes's picture

Subub ubpar.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kleenex's picture

not great at all.

kleenex
Activity Score 51801
Web Designer/Developer
SoCH_TO's picture

very very poor !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

RicardoFree's picture

I'm not sure i got it. Someone bought other kind of furniture but not a chair. So he used the boxes to build a chair by himself. Right?

RicardoFree
Activity Score 16
Graphic Designer
Sweetapple's picture

I guess many people didn't get it. I think it is easier than what you described. Since there are sales, you can buy the furniture you need (placed in boxes) and maybe something more, like a chair, because you saved money.
Well, this is what I got at least. And it is not difficult to me. And I think it's cool indeed.
Cheers.

Sweetapple
Activity Score 62
Art Director
LB100's picture

Your explanation confused me even more. Sorry guys, very foggy idea.

LB100
Activity Score 64
Nike Diesel's picture

@sweetaple I feel the same as you, I think some people really missed the point here.

Nike Diesel
Activity Score 13630
Art Director
jackmoore257's picture

very cool.

jackmoore257
Activity Score 203
Roger Keynes's picture

Mi dispiace, amice. :(

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

rodrigo champ's picture

No

rodrigo champ
Activity Score 82
iambusy's picture

nopes

iambusy
Activity Score 2219
Copywriter |

busy.

jimbo1966's picture

Agree with sweetapple
I actually think its quite an elegant concept/execution...
Buy all the things you went for = the individual boxes
save enough for an extra purchase = the carton shape
Nice.

jimbo1966
Activity Score 4

Shaping Brand Destiny™ bwpgroup.com

blacksmurf's picture

mmhhhh, actually boring and forced...

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Manoma's picture

Nice, but i think it plays on the bad side of the product...
The pleasure is not by the box, no ?

Manoma
Activity Score 1108
Copywriter
olgamarb's picture

Simple and clear, nice!

olgamarb
Activity Score 70

olgaberceanu

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