Lack Friday

Agency Network: 
November 2017
IKEA Print Ad - Lack Friday


It’s here. The one day out of 365 days a year where nearly every retailer on planet Earth give their customers a chance to save big. Perhaps everyone, except Ikea.

This week, Ikea launched a campaign, promoting their $7.99 side table, LACK. But, they did it by simply removing the B from “Black Friday”, leaving only “Lack Friday” followed, by the small price tag and the line: Low prices. Every day. The message is quite clear: At Ikea, you save 365 days a year. Not just one.

Print advertisement created by Hjaltelin Stahl, Denmark for IKEA, within the category: House, Garden.

Advertising Agency: Hjaltelin Stahl, Denmark
Art Director: Frederik Stolberg Halby
Copy writer: Lasse Elgård Vintersbølle
Account Manager: Pernille Tramp
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