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Kitchen

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Caption

Free home delivery now!

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Tim Stübane, Birgit van den Valentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Graphic Designer: Peter Schönherr
Art Buyer: Kerstin Kraus
Photographer: Mikael Strinnhed
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Highest Rated

opposite of u's picture

i don't see the point in making the whole series if they all look the same..practically identical....although, great idea...

opposite of u
Activity Score 301
copywriter
Juan Cabral's picture

Famous idea and, by the way, I think it won too many awards. It´s nice, but not fresh. At least, it´s perfectly directed.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

opposite of u's picture

i don't see the point in making the whole series if they all look the same..practically identical....although, great idea...

opposite of u
Activity Score 301
copywriter
Ad_Man's picture

Wasn't this donde for trucks?

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

no for kind of the same client...

funny, how DDB stole this idea from another berlin based ad-agency…

check http://www.heimat-berlin.com -> kunden -> 2 -> möbel kraft -> eröffnungskampagne 1

(link does not work properly) this was from early 2007, by the way.

Guest
ffffffwhat's picture

Mh. Shame, I really liked this campaign. However, this Ikea ad is far better crafted than the Möbel Kraft one. Ah well, all's fair in love and advertising.

ffffffwhat
Activity Score 261
Art Director
Migzter13's picture

nice execution:D I love how they incorporated two things IKEA is famous for:D

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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