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Decorate for the holidays, 1

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by Zig, Canada for IKEA, within the category: House, Garden.

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Mark Puchala
Photographer: Matt Barnes
Copywriter: Geoff Morgan
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Highest Rated

Guest's picture

very academic work.'I want idea man!!' - in this attempt, why do we forgert one basic need of communication for this category - ' I want to see a really sexy pic of furtniture. Its a fashion in 4 walls.'
atul

Guest
Gualcor's picture

PAIx?

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

rabbit717010's picture

whats paix???

rabbit717010
Activity Score 37
Graphic Designer at Sarva Integrated
Guest's picture

Paix is French for 'Rest'

greetz Tim

Guest
Guest's picture

Paix is French for 'Rest'

Guest
ramosraf's picture

PAIX = PEACE in french

ramosraf
Activity Score 115
Graphic Designer
Guest's picture

Rest in Peace?

Guest
Guest's picture

its "peace" in latin... it used most commonly when dealing with religious texts or holidays of the religious nature

Guest
Guest's picture

Paix = French
Pax = Latin

Both meaning "peace".

Guest
teenie's picture

PAIX is French for PEACE. This ad ran in Quebec. Same campaign as the other executions. We do things in both official languages up here.

I still don't get these last 2 executions. What does peace have to do with remodelling your home? They're making this a social message but it's just about furniture!

teenie
Activity Score 1894
Copywriter
Guest's picture

Peace has everything to do with your home's furniture and placement thereof. I would want my home to be a peaceful place. I think it's a great tie-in.

Guest
teenie's picture

Sorry--I don't go furniture shopping looking for peace (unless I had bratty kids and needed a sound-proofed room). I may want to feel peaceFUL in my home, but peace? Not buying it.

teenie
Activity Score 1894
Copywriter
thirty6chambers's picture

peace... peaceful. what's wrong with you? christ...

thirty6chambers
Activity Score 1464
Art Director
AdvMan's picture

Good İdea Concept.
Fikir, başlığıyla beraber güzel bir konsept yaratmış. Aslında tasarım aşamasında çok bilindik ve kullanılmış bir tarz olsa da, konsept bu bayağlığı ortadan kaldırıyor

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.c

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

why french ?

not following another campaign

yak pai i SARDDDDD

Guest
teenie's picture

Most Canadian campaigns are done in both official languages. This one's for the Quebec market.

teenie
Activity Score 1894
Copywriter
Guest's picture

very academic work.'I want idea man!!' - in this attempt, why do we forgert one basic need of communication for this category - ' I want to see a really sexy pic of furtniture. Its a fashion in 4 walls.'
atul

Guest
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