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Boutique

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Zig, Canada for IKEA, within the category: House, Garden.

Caption

Think of it as a great little boutique where everything's your size.

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Jason Hill, Niall Kelly
Copywriter: Andrew Bradley
Photographer: Stacey Brandford
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Highest Rated

Guest's picture

Think of it as a tuba for your slide whistle.

Guest
atb2005's picture

Nice visuals, great copy. Good job.

atb2005
Activity Score 13557
keithstoeckeler's picture

Great line

keithstoeckeler
Activity Score 425
Billlove's picture

love it design

Billlove
Activity Score 2
HappyHour's picture

Some of the lines are nice, I just don't think they fit IKEA. If I had no idea what IKEA was, I would think they specialized in quality mattresses and stylish clothing.

HappyHour
Activity Score 2381
atb2005's picture

To say you've never heard of IKEA is to say you've never heard of McDonald's. So I don't believe there will be any confusion with most people.

atb2005
Activity Score 13557
HappyHour's picture

but brand image confusion (or dilution) is another story... which is what my hypothetical was referring to.

HappyHour
Activity Score 2381
gonndo's picture

Go to South America and ask for IKEA, you'll probably be surprised for the answer...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

I've seen this campaign before. I totally love it. Awesome copy

Guest
Roger Keynes's picture

YOUR GREAT LITTLE BOUTIQUE*

*Comes flat-packed. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

angieraj's picture

Loving the copy on this one.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

Dzsoi's picture

Lovely headline. Bodycopy clarifies it perfectly in case of sy doesn't know IKEA.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Think of it as a wah wahhh for your slide whistle.

Guest
Guest's picture

Think of it as a tuba for your slide whistle.

Guest
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