Agency Network: 
September 2011

Print advertisment created by TBWA, Turkey for IKEA, within the category: House, Garden.

Need a bookcase?

Advertising Agency: TBWA, Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Art Director: Guney Soykan
Copywriter: Gul Kanik
Photographer: Murat Bayindir
Post Producer: Artun Cinetci

Comments (7)

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john ler's picture
john ler
Activity Score 667

In other words : IKEA - Useless

Gualcor's picture
Activity Score 978

Haha Need a Bookshelf? DO IT YOURSELF

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

mr.x's picture
Activity Score 998

Exactly! They were on the right track but ran towards the wrong finish line. And the shadowing is awful.

lpgatti's picture
Activity Score 339

I Liked! It is a way to show that people do not need to improvise. Instead of stacking the books, buy a bookshelf.

Lp Gatti

alex valyukh's picture
alex valyukh
Activity Score 263

a nice absurd alternative!!

have a nice day

imagineit's picture
Activity Score 550

Love the concept - would love to try this out! Will save me lots on buying furniture!

ads for monkeys's picture
ads for monkeys
Activity Score 27

Liked it!
Just kidding... Only thing i like is the bookshelf itself. It looks really nice.
I want one in my house. its way better than the boring ikea furnitures.
So the ad says: Make your own creative furniture (as you see it's better). You don't need Ikea!