Agency Network: 
April 2009

Print advertisment created by DDB, Germany for IKEA, within the category: House, Garden.

Up to 50% off.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Bert Peulecke, Stefan Schulte
Creative Directors: Dennis May, Tim Stuebane
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff

Comments (14)

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Highest Rated

Copydog's picture
Activity Score 129

Fresh. Like it.

Guest's picture

No, no, nooooo!!!

No more splash ideas, please...

corndogfuneral's picture
Activity Score 1053

I get it. It's half of the furniture. I don't need 3 of the same ads to tell me that.

iwannatalktosamson's picture
Activity Score 701

I think in this case, it's forgivable there are 3 of the same idea because a client like Ikea has a lot of products they'd like to feature in their ads.

I think the idea suits Ikea well because the thing about their furniture is they often do come in multiple sizes. Nice insight there. Nice work.

Guest's picture

Anyone who thinks these ads suck should slap himself. These are great.

Guest's picture

these are not suck.....but not fresh!

is already done by malaysian quite some time ago

SALE with a splash SALE on it


Guest's picture

then how come the rating is still as high as 6? i give it 3!

iT-iS-i's picture
Activity Score 1721

earns a firm 6 from me... nice.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

albfej's picture
Activity Score 37

Here is fitting more…

forjaimes's picture
Activity Score 71

Very good!

Copydog's picture
Activity Score 129

Fresh. Like it.

Boccioni's picture
Activity Score 149

Nice visual gag factor.

Guest's picture

Cute idea but I don't like it. From a sales perspective (which is what retail advertising is supposed to be about) it would've been more effective to just have "Up to 50% off" much larger...but then of course it wouldn't have been "clever" enough to be posted here. And no, the fact that IKEA happens to sell more than 1 product doesn't in itself justify having multiple versions however, it doesn't hurt to do so either.

JamurPutih's picture
Activity Score 263

name one ad in this website that sells... ;)

end of joy, enjoy

Guest's picture

Doesn't need the line. And sale starbursts are overdone. Not bad solution to the problem though but not worth PR'ing it