Agency Network: 
February 2010

Print advertisment created by TBWA, Brazil for IG, within the category: Media.

Why not?
delas - The women's website from IG

Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: David Bessler
Art Buyers: Giuliano Springhetti, Daniela Picchiai
Photography: Ale Catan
Image treatment: Platinum
Graphics: Katia Bontempo, Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Guilherme Bernardes, Pedro Mesquita
Media Team: Luiz Ritton, Fabio Walker, Débora Veloso
Planiners: Daniel de Tomazo, Tatiana Tsukamoto

Comments (16)

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Highest Rated

Hibon's picture
Activity Score 3734

Yes why not ? great idea!

Simple ideas are the best !

STRTLRS's picture
Activity Score 1601

Best one.

I think, therefore... yeah.

pepsiice's picture
Activity Score 253

the ads in this series are surely catchy and very well - art directed. *four thumbs up*

lateralaspect's picture
Activity Score 10

what a great idea in the first place and well done seeing it through!

xcreativity's picture
Activity Score 2374

the best from the series in my opinion

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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alexander_bickov's picture
Activity Score 3279

Hehe. The best from set.

satrianee's picture
Activity Score 3748

I love the idea... But the line pushes me to answer the question "cause you're blond." see! there is a subliminal message (which i'm sure is not intended.)

kingzeus's picture
Activity Score 260 from the set indeed

"you are valued for your value so be valuable..."

Hibon's picture
Activity Score 3734

Yes why not ? great idea!

Simple ideas are the best !

hermotsura's picture
Activity Score 254

why not? why not? are you serious? how many variations of this very image have you seen? a hundred? two? five? and that's exactly why NOT... besides what's the point? there are no women role models for a women's web site, so they've to come up with female cross-dressers who pose as famous men? how screwed up is that? i realize they're betting on the fun particle to disarm people and make them aware of whatever they're selling and it's probably fun for some people, but for me it simply defies the purpose of having a website for women (i don't know what it's all about, but now i don't even care).

J Designer's picture
J Designer
Activity Score 2420

I have to agree with you. There are plenty of great woman role models they could have used. Sure men were more recognized but isn’t that why we should put woman role models in the lime light for a change rather then the well recognized men redrawn to look like woman?

jimbalalestat's picture
Activity Score 110

J n hermo: if u guys r sitting there with ur scissors, u can cut it into pieces. but it seems so good to me. n one more thing, shouldn’t the 'human' on that height be left beyond the gender issue?

hermotsura's picture
Activity Score 254

jimbalalestat: good point about "human". however, lemme ask you, if it was a web site for men that you were selling, would you have put men dressed as famous women with a "why not" to advertise it? more often than not, when people do this, it's in a derogative light. i'm not fighting for feminism here, i'm just saying the obvious.

michelangelo's picture
Activity Score 660

This is better than the previous ad

rolling.stone's picture
Activity Score 2741

pretty hilarious

in my opinion che is best


~ Quite obviously, I have gathered no moss ! ~

RogerCh.'s picture
Activity Score 4

Could you give me an email to contact them?
I would like to know if I could use these images assuming the respective credits. They are not for profit, but rather for conscientization about womens rights. Thanks in advance for your soon answer.

RogerCh.'s picture
Activity Score 4

Could you tell me if I can use these images, giving the respective credits of course. It is not for profit, if not rather awareness of the rights of women. Thank you in advance for your soon answer.