Agency Network: 
September 2009

Print advertisment created by Fields, Brazil for IESU, within the category: Food.

With such fast delivery, even our Brazilian delivery boys have oriental eyes.

Advertising Agency: Fields, Brazil
Art Director / Illustrator: Lucas Zaiden
Copywriter: Paulo Lima
Creative Director: Fernando Lopes, Pedro Henrique
Photographer: Lucas Zaiden

Comments (14)

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Guest's picture

wats with Brazil...another racist ad

Guest's picture


Guest's picture

Can I be the first to complain about this? Please? ASIAN EYES? WTF?

Guest's picture

exactly WTF?

Dev Kumar's picture
Dev Kumar
Activity Score 834

Great artwork although a few southeast Asian elements got mixed up in the designs. The standard abstraction of theme restaurant communication here, went a bit far in places but it can be overlooked. Good work.

yctham's picture
Activity Score 178

Agree. I found elements from Thailand, lol~

Klidesign's picture
Activity Score 209

OK, this isn't good.

Few aspects:

- I don't especially like the design. I've seen better collages done. (like the Hanky5 stuff, decades ago)

- No relation between the message it is supposed to deliver and the copy. If the purpose is to be funny, it just ain't.

- I agree that it is racist. Imagine if I was to say something that stereotypes Brazilian people. I'm guessing you wouldn't like it, nor conciser it funny.

john.lighttern's picture
Activity Score 216

Oh my god... so, having pulled eyes are now “stereotypes“ ? It`s a fact! And they are trying to tell it in a funny way, what`s the problem with you guys ?

Guest's picture

I don´t like it

firebug's picture
Activity Score 1113
PERP's picture
Activity Score 433

I like the illustrations, but please tell me, what's that money doing on the corner here? Instead of a fixed price you've decided to go a little further and invent a new way to translate the cost?

.: look for the green giant on the label :.

Guest's picture

elements from Thailand

Guest's picture

pulled eyes??? that's funny. funny if you're not "oriental." don't get me wrong. i'm not asian but i find it insulting. what's next in advertising? an ad that uses the "n" word to describe black folks?

petimadmoiselle's picture
Activity Score 127

Umm... what? I suppose the tagline about Brazilian delivery guys having oriental eyes is supposed to show how fast they're going hence creating the "pulled eyes" effect? Is that it? If it's not, I'm lost.

Overall I think it's a no.