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Sunset to sunrise

Agency Network: 
Published/Aired: 
February 2012
Idrink Print Ad -  Sunset to sunrise

Description

Print advertisement created by Publicis, Italy for Idrink, within the category: Alcoholic Drinks.

Caption

The drink delivery from sunset to sunrise.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Giorgio Garlati
Copywriter: Sara Pollini
Illustrator: Les Enfants
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vote4pedro's picture

Bad ad. Even worse execution. You couldn't find a night shot?

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

this was a waste of a budget.

kleenex
Activity Score 51166
Web Designer/Developer
Ramat Ajala's picture

Poor idea and execution.

Ramat Ajala
Activity Score 794
Hadrons's picture

so the sun is now rising from this pub? cut the crap guys, and start thinking before you go into 'print-shit mode'. 'scuze my french.

.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture

Ah, the lonely alcoholic hotline angle, huh? This one-man-bar shot might have had something if it wasn't a residential street at supposedly 3am somewhere, and there's only one Vespa to be seen. Did everyone else take theirs to bed? Or are they, more likely, still in town, in bars somewhere, with friends, unlike the hallucinating hermit in this lonesome desperation of an advert?

CuriousPencil
Activity Score 4225
Copywriter
Hadrons's picture

You sound so poetic - it made the ad look much better than before.
Be mean. please.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture

That's as mean as I get against slow-moving targets; I draw the line at mocking the afflicted, even in advertising.

CuriousPencil
Activity Score 4225
Copywriter
mertos's picture

bad idea

mertos
Activity Score 904
Creative Director
Gozer2's picture

Fake and errata concettualmente: è il locale ad essere sempre aperto, non la casa di chi ordina il prodotto. Così fatta sembra che ogni casa sia un locale dove poter ordinare da bere.
Ma che senso ha perdere tempo a mandare curriculum o voler lavorare con DC che fanno campagne errate e fake?

Gozer2
Activity Score 2
CuriousPencil's picture

I love you, by the way. What you do is an essential service to this industry. I've been wanting to say that for many years. And possibly have, many times. You should check your archives for repetitive compliments.

:)

CuriousPencil
Activity Score 4225
Copywriter
Hadrons's picture

+1.
I'll visit you and bring all my friends if you take his offer & do something about it. ;-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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