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Angry baby, 3

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Ogilvy, India for IDBI Federal, within the category: Finance.

Caption

At 18, your angry daughter won't look this cute.
Make sure you choose the right child plan.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Creative Directors: Sameer Sojwal, Amitabh Agnihotri
Art Directors: Sameer Sojwal, Swapnil Kambli
Copywriter: Amitabh Agnihotri
Photographer: Raj Mistry
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morse's picture

Lazy campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tom Megginson's picture

Really. One concept, three photos. Why bother?

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
kleenex's picture

Cute babies..

kleenex
Activity Score 51078
Web Designer/Developer
clearsky1989's picture

horrible looking kids. fail

clearsky1989
Activity Score 429
Copywriter at Grey
Cheerriiee's picture

right there with you ;)!

Cheerriiee
Activity Score 952
Graphic Designer
Hadrons's picture

cute babies indeed.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

good idea but campaign not so strong

MicheleVirgilio
Activity Score 2617
Lazarus's picture

Terrible.

Lazarus
Activity Score 1536
Creative Director
simonds08's picture

mmmmmmmmmmmmmmmoley moley moley

simonds08
Activity Score 598
mohanavishwa's picture

MMMMMM......Campaign is ok. Out of the first two ads they could have done with just one ad cause both have the same headline. So it could be a two ad campaign.

mohanavishwa
Activity Score 11
Art Director
Abhishek Parikh's picture

Huh?

Abhishek Parikh
Activity Score 568
mertos's picture

no

mertos
Activity Score 904
Creative Director
prabhakar uppari's picture

i like it...

prabhakar uppari
Activity Score 58
FCB ULKA
cvchitale's picture

itz nice in the indian context....thrz not much an american parent has to do from the beginning for the children......itz taken care by their gov...here in india thtz not the case....

cvchitale
Activity Score 1418
Copywriter
Cheerriiee's picture

I just hate this kid's frown, looks like an angry fish!

Cheerriiee
Activity Score 952
Graphic Designer
kaleid's picture

nice

kaleid
Activity Score 20
Photographer at design
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