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Smarter Planet, Prints

Agency Network: 
Published/Aired: 
October 2010
Description: 

Print advertisment created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Phones reduce their own footprints.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins

Comments (5)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

But 'carbon footprint' is the overall compound/collective/aggregated use of carbon/energy (paraphrasing here), so technically they're right.

Guest's picture
Guest

this one is great

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Yeah, I like this one more than some of the others. I'm not sure why they felt they had to put "footprints" in black. It's as if they were worried that we wouldn't "get" the visual of the ad. Not really necessary, but overall a decent ad.

mpared's picture
mpared
Activity Score 562

excellent

jnaimo's picture
jnaimo
Activity Score 100

There is a disconnect with the copy. It refers to "cellular masts" using 30% less energy - not cell phones.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

But 'carbon footprint' is the overall compound/collective/aggregated use of carbon/energy (paraphrasing here), so technically they're right.

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