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Smarter Planet, Nib

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Caption

Any child can access a first-class education.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
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Highest Rated

jnaimo's picture

A+++ Creative, entertaining, and powerful. I love the USB element as part of the pen tip.

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
Billoughsby's picture

Paul Rand Lives.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

yeah, you're right. classic indeed

Guest
Guest's picture

Great illustration ideas!

Guest
krautland's picture

this one I like.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

this campaing should take an award in my opinion

Guest
Guest's picture

I think so. It should get.

Guest
dsklan's picture

very clever indeed, but little too classic in my opinion...

dsklan
Activity Score 1926
Art Director at homeshop
jnaimo's picture

A+++ Creative, entertaining, and powerful. I love the USB element as part of the pen tip.

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
Guest's picture

It's pathetic that you appreciate ads that are copied from other people's ideas. This ad was an imitation of the "GUILD OF FOOD WRITERS " LOGO! Shame on the people who did this ad.

Guest
Billoughsby's picture

Guests, almost to a man and woman, know little about this industry, but worse than that, they are rude and abusive to people who have some business here.

Ivan, how about flipping AotW over to all-members and getting rid of the guest/troll function?

This is what he/she/it is talking about, by the way: http://www.inkdryerdesign.com/blog/wp-content/uploads/2009/03/logo-gui...

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

My friend I know more than what you think about this business. I've been a CREATIVE DIRECTOR FOR DIFFERENT AWARD WINNING AD AGENCIES. Been to McCann Erickson, Lowe, BBDO and Saatchi and I can surely tell what PLAGIARISM is all about. Glad to know you posted what I was referring. Now can you tell me if THE LOGO AND THE AD CREATED BY O&M HAVE ANY DIFFERENCE OR ANYTHING IN COMMON AT ALL?

Guest
Billoughsby's picture

OK, skip it.

P.S. Can I have your autograph?

Billoughsby
Activity Score 5150
Art Director |

That's it.

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