Smarter Planet, Neck tie

Agency Network: 
October 2010

Print advertisment created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Shirts can pick a tie for you.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins

Comments (4)

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Guest's picture

i like this campaign

Billoughsby's picture
Activity Score 5144

Note to self: Must get hands around boss's neck.

That's it.

JeffGreenhouse's picture
Activity Score 310

Sounds like an interesting case study, and I get the concept behind the ad, but the execution feels flat and I don't think it really delivers the energy that IBM should these days.

jnaimo's picture
Activity Score 100

Not as strong but still smart!