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Smarter Planet, Neck tie

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Caption

Shirts can pick a tie for you.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
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Guest's picture

i like this campaign

Guest
Billoughsby's picture

Note to self: Must get hands around boss's neck.

Billoughsby
Activity Score 5144
Art Director |

That's it.

JeffGreenhouse's picture

Sounds like an interesting case study, and I get the concept behind the ad, but the execution feels flat and I don't think it really delivers the energy that IBM should these days.

JeffGreenhouse
Activity Score 310
jnaimo's picture

Not as strong but still smart!

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
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